A longstanding debate has been taking place in the retail world about the effectiveness of social media.
When marketers attempt to solve whether social engagement equates to ROI they usually get a big ol’ question mark.
But new research from Vision Critical is debunking social skeptics.
According to a survey of 5,900 social media users in the U.S., UK and Canada, 40% of all social media users have purchased items online or in-store after sharing or “favoriting” them on Facebook, Twitter or Pinterest. The survey also confirmed that social media drives approximately the same amount of sales both in-store and online.
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“This is a huge percentage of the social media audience,” noted David Sevitt, VP of Consumer Insights at Vision Critical, and one of the writers of the report. The fact that social networks influence sales across all channels “is a real wake-up call for executives.”
Want to learn more about how social media can impact sales? Check out our article on the Vision Critical research!
