It has been a busy few months for fashion eTailer Modnique. Following its acquisition of children’s flash sale site TOTSY in June 2013, the company is setting sights on penetrating the kidswear market, as well as establishing itself as an around-the-clock e-Commerce destination for fashion-savvy consumers.
In fact, Modnique recently announced that it has implemented responsive design on its e-Commerce, which will help create a more enjoyable experience for consumers across devices.
Screen sizes as small as the iPhone and as large as 36-inch monitors will have the same design and formatting, allowing shoppers to shop more effortlessly.
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“With more than 30% of our visits coming from smartphones and tablets, we decided to refocus the team to design for mobile first,” said Leon Kuperman, CTO of Modnique. “We wanted our web site to be easier to maintain and future-friendly for the influx of new devices.“
So what else makes Modnique so special, especially in the crowded flash sale space?
Competing with Rue La La and Gilt, among others, the eTailer established one core differentiation: connecting consumers with beloved brands from around the world.
“When you think about it, fashion travels at the speed of Twitter,” said Einaras von Gravrock, CEO of Modnique. “But most of the time you’re limited in terms of what distribution can offer you. For example, when you buy something in a Macy’s or Nordstrom in the U.S., you’ll receive a very similar experience online in terms of the inventory available. We wanted to change that.”
Popular brands and products are sourced from all around the world, with buyers focusing on core markets across Asia, Australia, Canada and Europe.
Consumers worldwide are recognizing the fashion value of Modnique, which has lead to the eTailer’s exponential growth. In August 2013 alone, Modnique ran 500 flash sale events, according to von Gravrock. Now, with 300 employees across five locations worldwide, 55% of total business is done outside of the U.S.
