Only about five months ago, we had the opportunity to speak with executives from Modnique and learn about the company’s ongoing growth worldwide.
Since the eTailer’s launch in 2011, Modnique has experienced 90% year-over-year growth, and a 75% customer retention rate. Because the company’s core business model is focused on connecting consumers with brands from around the world, personalization and localization were of equal importance to all marketing and commerce strategies.
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So it’s no surprise that Modnique has set forth on an aggressive expansion plan that consists of new sites tailored to specific countries. Following the successful launch of its first localized site for Russia in November 2013, the eTailer has unveiled four new sites for Australia, Belarus, Canada and Ukraine.
After launching the localized Russia site, Modnique saw a 57% increase in sales on Black Friday. Moreover, 18% of total traffic derived from Russia on Black Friday, second only to the U.S.
Because Modnique created a more relevant experience for Russian shoppers, the eTailer saw a 128% year-over-year increase in site visits and a 145% boost in revenue from Russia and Ukraine.
Needless to say, it has been an eventful year for Modnique. We can’t wait to see what’s up the eTailer’s sleeve for the rest of 2014!
