Photo courtesy: Retail Customer Experience
Anyone in the New Jersey / New York City area knows that holding Super Bowl XLVIII at the Met Life stadium was a big deal.The big game, overall, was a big bust, but leaden up to the event Times Square buzzed with activity, as people flooded the streets to play games and go on rides on “Super Bowl Boulevard."
So it’s only right that retailers in the area tried to take advantage of the traffic boost by luring folks in stores.
Modell’s CEO Mitchell Modell welcomed fans to its Time Square flagship store via Tensator’s Virtual Assistant interactive digital signage. The technology actually projected an image of Mr. Modell, creating the illusion of the real person. And with an interactive push button panel, store guests are able to access the information they need in 10 different languages.
Modell’s Sporting Goods implemented the Virtual Assistant as a fun, compelling way to personalize the brand experience. When consumers stepped into the Times Square store, "Virtual Mitchell Modell” provided suggestions on Super Bowl gear, shared information on apparel, footwear, sporting goods and licensed team products, informed customers about the store’s loyalty program, how to sign up and even gives directions on where to find certain items. He also invited shoppers to provide their email addresses upon checkout to let them know they’ll get up-to-date information on sales and be invited to special events including celebrity appearances.
“We are pleased to partner with the team at Modell’s and are happy that they have turned to Tensator to improve their customer in store experience. Having the ‘Virtual Mitchell Modell’ welcome, thank, inform and engage international shoppers will provide a positive in store experience for the Modell’s guest,” said Bill Vetter, SVP and GM, Tensator, Inc. “Through our wide-ranging retail solutions, our aim is to further support Modell’s business objectives by helping drive customer efficiencies, in store messaging and in turn, drive additional sales and guest satisfaction levels. We look forward to a long and mutually beneficial relationship with our friends at Modell’s.”
This was a really fun way for Modell’s to stay timely and relevant, and create a truly cutting-edge customer experience.
Did you see any fun Super Bowl-themed campaigns? Share details in the comment section below or write to us on Twitter via @RTouchPoints.
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