Consumers are increasing the amount of time spent on their mobile devices. In fact, 56% use their smartphones to check social networks daily. This is good news for retailers, because nearly half (47%) of the active adult social networkers are likely to purchase a significant number of apparel items.
As smartphones become a more integral part of the multichannel purchase process, more consumers are researching product information with their smartphones prior to completing a purchase, according to Rocket Fuel in a new infographic. Smartphone use also is become more localized. Shoppers who seek local information are likely to contact (77%), visit (59%) or purchase (44%) from a nearby business. This infographic provides industry research on social, mobile and local trends that impact how retailers’ connect with shoppers during the multichannel shopping process.
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