Not quite. As industry players, you know there’s been a lot of conversations around how technology may potentially cannibalize store sales, and encourage shoppers to spend more time online than at their local shopping malls.
But new technology is allowing brands and retailers to create more compelling and even personalized brick-and-mortar experiences. Take Rebecca Minkoff as a shining example of how RFID, mobility and touch screens can add context and entertainment to the store environment.
Are you interested to see what the future of the store looks like? Are you considering implementing cutting-edge technology in locations to connect touch points and interactions?
Retail TouchPoints is holding a webinar on March 25 that will outline how RFID, mobile technology, social media, touch screens and content can converge to bring your brick-and-mortar experience to the next level.
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Alicia Fiorletta, Senior Editor of Retail TouchPoints, will be joined by Laura Davis-Taylor of MaxMedia and Randy Davidson of UXC Eclipse. Together, they will have a detailed conversation around the future of brick-and-mortar.
Register for the webinar, titled: Connecting Devices And Data To Create The Store Of The Future.
