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How Build-A-Bear Differentiates Itself In A World Of Commodity

Build-A-Bear has implemented a new in-store experience that hinges on interactive touch screen technology. 

By partnering with Infusion, Build-A-Bear has created an immersive and memorable shopping experience for children you use technology on a daily business. Click on the above image to check out an in-depth interview with Peter Rivera, one of the masterminds behind the new store concept. In addition, receive insights from Build-A-Bear CIO by clicking here

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