By Alicia Fiorletta, Senior Editor
We all know it’s challenging to find a man who absolutely loves to shop. Especially for clothes. Yes, they can visit a department store to buy pants, dress shirts and even suits in bulk when they need them, but for the most part, they find it torturous.
Could it be the somewhat stagnant experience? Or the fact that most associates just want to push product and don’t really care? Or that although an item of clothing may be in their technical size, the fit still isn’t quite right?
Alton Lane is taking the menswear world by storm by creating a powerful arsenal of data. Using myriad data points, including body measurements, personal color preferences, as well as tastes, likes and dislikes, Alton Lane can create custom suits for as little as $599 and customize everything from the type of buttons on a suit jacket, to the style of lapel or pant fit.
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And the actual shopping experience isn’t that bad either. Showrooms are presented as the ultimate man caves, featuring sports magazines, leather couches, stocked bars and big screen TVs. In a way, shopping becomes a luxury and joy rather than an after thought.
Want to learn more about Alton Lane? Click here to check out this awesome video we did with the Co-Founder and CEO, Colin Hunter!
