Fashion fanatics and start-up geeks finally have something in common! That “something” is Looklist, a fashion-image search engine tool that is equal parts tech and style.
Looklist allows users to search for products based on a multitude of factors, including: overall style, season, color, pattern, fit and more.
The Looklist team crawls the web for high-quality images from leading fashion bloggers and major sites, and tags them extensively, so consumers are more likely to find the pieces they’re searching for.
“As more images and content come on the Internet, it needs to be organized,” said Shaz Sedighzadehe, CEO of Looklist. “The more granular and refined brands and retailers can get with their target market, the better."
Advertisement
Obviously, the primary competitor for Looklist is Pinterest, a social network that has been thriving with its image-focused model built around inspiration and aspiration.
But there is one key issue with image-focused social networks on the market today, according to Sedighzadehe: They don’t offer a clear path to e-Commerce.
"Although Pinterest is getting there on the advertising side, and offering pin recommendations, it still doesn’t have an end e-Commerce point,” he explained.
Looklist also presents a great opportunity for visitors to discover new outfits and products. With a lay out similar to Pinterest, Looklist is presented as a constant stream of images. Visitors can either go with the flow and see what piques their interest, or they can use the filter tool if they’re looking for something more specific.
Although Looklist is still in beta, the company has an extensive blueprint for offering services to consumers and advertising opportunities for retailers. The company is starting to implement a stylist program in which a crew of fashion experts are on call to tell visitors where they can purchase products that are similar or identical to the ones they’re searching.
Looklist also can provide retailers with a wealth of valuable data on customer preferences. Trending search filters and keywords can be shared with merchants so they have a better understanding of tastes and styles in specific geographic areas.
As a consumer, I think the site is super cool, and makes it easy for visitors to search for outfit ideas that align with what they want. However, it will be interesting to see how Looklist competes with other image-focused social networks and stands out by offering valuable services and advertising opportunities.
Check out the video above to learn more about Looklist!
