If you mention bra shopping to any woman in your life, you’re likely to be met with a groan or a sigh or two. That’s why ThirdLove was founded: to make the bra shopping process painless.
Using cutting-edge technology and data, ThirdLove has built a cult-like following because the company doesn’t just make finding the perfect bra super easy; it helps customers feel connected to a larger community of like-minded individuals. But the brand’s fitting technology isn’t the only source of data used to power the business.
During this episode of Retail Remix, co-founder and CEO Heidi Zak reveals how data is embedded into all facets of the ThirdLove business, and how the team used new insights during the pandemic to inform:
- Product development and inventory management;
- Marketing and content creation; and
- New business endeavors and communities, such as the TL Effect.
Retail TouchPoints is lucky to have Heidi as a speaker during the Retail Innovation Conference Online Experience, which is taking place Oct. 13-14. All podcast listeners have access to a special offer: 25% off an All-Access Pass! Just register using: pod.ric20.online.
