Advertisement

Customer Feedback: Retailers’ Marketing BFF

image

Feedback from friends, family and trusted sources is invaluable to consumers. Especially when it comes to buying new skincare products. 

How many times have we asked: Will this product make me break out? Does this skincare routine work? Do I need the entire line to see an improvement? 

Advertisement

At the end of the day, we just want to make sure we’re making the best decisions. Clarins understands this and in turn, is providing customers with the tools and resources to have these valuable conversations.

Han Wen, VP of Digital and E-commerce America for Clarins revealed how the company uses Social Q&A from TurnTo Networks to help educate consumers and build strong connections. 

“The types of conversations happening are very specific and almost diagnostic,” Wen said. “As a consumer, knowing your question is going to real live customers gives you more of a sense of comfort as opposed to your question being answered by a brand." 

Want to learn more? Check out our coverage of the recent webinar.

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: