Birchbox recently opened its first brick-and-mortar location in SoHo, New York City. 

The store is bright, vibrant and is chock full of fun features and technologies to encourage beauty enthusiasts to job right in and start testing products! See for yourself by sifting through the above slide show!

Want to learn more about the store? Check out Retail TouchPoints’ interview with Co-Founder Katia Beauchamp now!