This Back-To-School season parents and teenagers said they will make the majority of their purchases in-store: 59% of moms said they only shop in-store, while 52% of dads and teens do the same.
According to this RocketFuel infographic, dads are mostly influenced by peers and use their mobile device to shop online and in-store for back-to- school items. In addition, parents are spending the majority of their back-to-school budget on apparel, while teens are investing their hard-earned cash on books.
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