Google’s recent algorithm update is causing a stir among retailers. Now, the search engine giant is boosting the rankings of mobile-optimized pages to provide a better user experience.
While this change is undoubtedly great for consumers, it’s leaving retailers scrambling to make their sites more mobile friendly. After all, most consumers are now starting their shopping journeys on search engines. If your site isn’t mobile-friendly, that places you lower on search engine results pages and therefore, out of consumers’ line of vision. You know what they say: Out of sight, out of mind.
Several months have passed since Google’s announcement, but have retailers made any significant movement?
According to analysis from Moovweb, retailers are showing promise. By tracking more than 1,000 e-Commerce keywords in a range of industries, Moovweb strived to determine business’ overall preparedness for Mobilegeddon. The company referred to not only retail, but also healthcare, travel and hospitality, transportation, insurance and education.
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Up to 83% of the time, the top result is tagged as mobile-friendly by Google. And 81% of the time, the top three results are mobile optimized.
When broken down by industry, retail had 17% more mobile-friendly listings than transportation. In fact, retail, overall, ranked the highest of all other industries analyzed.
Although Moovweb’s analysis shows promise, there are without a doubt many retailers out there struggling to get their e-Commerce sites into shape for Mobilegeddon. If you’re one of these retailers, or you simply want to learn more about Google’s algorithm changes, check out this helpful article from Adam Forrest of Demandware.
