Are You A Fashionista Or A Social Shopper?

With more people gravitating to social networks, sites like Facebook, Twitter, Instagram and Pinterest are becoming key channels for consumers to learn about hot products and must-have items. 

But any smart marketer knows that understanding target customers and the sites they leverage is the foundation of a successful social strategy. 

A new report and infographic from NetBase, a social analytics company, investigates the subtle differences between two groups of females: Fashionistas and Social Shoppers. While at first glance they may seem like the same thing, there actually are many subtle differences that make both groups very valuable to retailers. Learn what sites you need and why!