By Jim Hollen, RICH LTD.
What would you say if you knew you were going to die and had a chance to sum up everything that was important to you? That age-old question has been the subject of great debate over the years. But for Randy Pausch, the question was far from hypothetical. You may remember the story of Pausch, a Carnegie Mellon computer science professor who publicly chronicled his battle with pancreatic cancer in a remarkable speech titled the “Last Lecture.” His uplifting speech went viral, drawing worldwide attention and garnering more than 10 million downloads. It was one of the most powerful accounts of optimism, grace, and hope in recent memory.
I was inspired by Pausch’s account and intrigued by the timeless question that gave rise to his now famous speech. After decades in the point-of-purchase display business, we had never really contemplated that question for our company or our industry. So what would we say if we knew we were going to call it quits and had an opportunity to summarize all that we have learned and everything that is important in the POP display business? I asked my team of industry veterans to identify the 20 things that matter most in creating winning retail point-of-purchase displays and in-store marketing programs.
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The answer to the question can be found in “The Last Lecture on Point of Purchase Displays,” our latest E-book representing RICH LTD.’s collective best thinking on the subject. Our E-book is available to read online, or you can down download your copy here.
The E-book covers topics such as how to give your display a personality, how to make your display interactive, how to make your display stand out yet fit, how to design for modularity and configurability, how to use materials wisely and maximize yields, why you should view your display as an investment and how to measure your return, and what you should know about POP display economics. Read the entire last lecture here or download your copy today.
Jim Hollen is President of RICH LTD., a 27-year-old point-of-purchase display, store fixture, and merchandising solutions firm in the San Diego area. Under Hollen’s leadership over the past 12 years, RICH LTD. has served more than 3,500 customers around the world, including some of the industry’s leading brands and retailers. Prior to RICH LTD., Jim co-founded two information technology companies and spent seven years as a consultant with McKinsey & Company.
