Brand Experience Awards
Presented by
Retail TouchPoints

In the new era of retail, we know that experience is everything. But which brands are winning customer attention and affection across all stages of the shopping journey?

The Brand Experience Awards, presented by Retail TouchPoints, were created to spotlight the businesses that are redefining the rules of interaction, engagement and loyalty. They have implemented new tools and strategies in one or several areas of the brand experience, raising the stakes for the entire retail industry.

Brand Experience Award winners are implementing new technologies and strategies in one or more of the following areas. Each brand or retailer can be nominated in up to three (3) categories:

Digital Innovation: Creating A Cohesive Brand Experience

Digital touch points and experiences are all around us. How is your brand differentiating through digital services and customer journeys?

Pop-Ups, Events, Partnerships & Other Brand Activations

The role of the store is changing. Which brands and retailers are embracing cutting-edge tech and immersive storytelling to build a physical connection with consumers? How are they using new formats and experiences to stand out?

Customer Retention & Loyalty

Brands approach loyalty in different ways, depending on the demographics and characteristics of their target audience. Which brands are most successfully resonating with their specific audience, and how?

Last Mile & Fulfillment Experiences

Fabulous products, great marketing and super experiences go a long way to building strong customer relationships, but if you can’t get products to shoppers at their chosen time and place, you’ve lost their confidence and most likely future sales. How do the smartest brands successfully deliver on last mile promises?

Marketing Campaigns For The Complete Shopper Journey

Retailers must think about every point in the shopper journey when launching marketing initiatives. Which brands are most effectively meeting shoppers at the touch point that drive purchases and loyalty?

Mobile & Social Optimization

Influencers and peers can be consumers’ most trusted resources when choosing a product/brand. What are the best mobile and social strategies to capture shoppers’ attention, creating a seamless experience?

Marketplace Strategies & Technologies

Amazon and other marketplaces can be a brand’s best friend or worst enemy. Who is winning the battle between good and evil to conquer marketplace challenges?

Store Design & Experiential Retail

The in-store brand experience is the best way to secure repeat customers and motivate sales. How will store design meet consumer wants and needs this year and beyond?

The Convergence Of Content & Commerce

With mobile devices in-hand 24/7 and endless access to online resources, today’s shoppers are more informed than ever. How are brands using content to influence purchases and effectively inform shoppers?

Frequently Asked Questions

Have a question about the Brand Experience Awards? See below for some of the most frequently asked questions about the awards. If your question is not on the list, please reach out to and we will be happy to help!

There is no cost associated with submitting a nomination. The deadline for nominations is April 5, 2024. (Nominated brands and retailers may be considered for separate speaking opportunities at the Retail Innovation Conference & Expo, depending on availability.)

Winners will be announced during a cocktail reception at the Retail Innovation Conference & Expo, taking place June 4-6, 2024. (Final details on the ceremony location to be confirmed.) Winners will be alerted several weeks prior to the event, so they can arrange for travel if they decide to join us in Chicago.

Our goal is to spotlight brands and retailers for their efforts. Although we encourage solution providers and tech companies to submit nominations, we will only recognize those that feature a specific brand or retailer client. There is no limitation on winners based on size, category or selling channel.

In addition to being presented with the award live during the Retail Innovation Conference & Expo in Chicago, winners will be spotlighted in content across the Retail TouchPoints media network, including via our sites, newsletters, videos and podcasts. The Brand Experience Awards report will be featured across all properties and shared across social media. Social posts also will feature winners, via LinkedIn, Twitter and other social media channels.

It is not a requirement, but we strongly request/suggest that an executive (preferably Director-level or above) attends to accept the award during the Retail Innovation Conference & Expo, which will be held June 4-6, 2024, in Chicago. Please reach out to our awards contact ( with any additional questions about the event.

Yes, just make sure each nomination includes as much detailed information as possible.

Nominations have concluded.

Deadline: April 5, 2024

Fee: Complimentary

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Nominations have concluded.

Contact info for person submitting the nomination:

Contact info for executive accepting the award on behalf of the winning company:

Nomination category:

Nomination details (nominate in up to 3 categories):

Innovative, successful retail business strategy created, developed or defined.
Specific innovative retail technology solution implemented.
Cutting-edge campaign or tactic executed.
Business results or positive outcomes, or expected results, following a successful implementation of the innovative strategy or solution.

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