Comparison shopping engines (CSEs) constantly are changing and evolving. For example, the e-Commerce world was shaken up when Google transitioned from the free Google Product Search to the commercially based Google Shopping.
While CSEs are valuable in helping retailers drive click-throughs and conversions, there are five key misconceptions that can negatively impact programs.
Download this complimentary white paper to learn how retailers can avoid these missteps, which focus on the following:
- CSE bidding and placement;
- Product pages;
- Item selection;
- CSE campaign reporting; and
- Product listing and data optimization.
Complete the form below to download the white paper, titled: Top 5 Comparison Shopping Misconceptions.
