Department store Belk will launch a new smaller-format store concept, The Belk Market, with the December openings of new stores in Wesley Chapel, Fla. and Frisco, Texas. The stores will offer a curated assortment of top national and private label brands, including a mix of unique products and frequent deliveries of new brands and styles tailored for each community. Stores will feature new items across men’s, women’s and kids’ apparel along with footwear, handbags, accessories, home décor and fine jewelry.
“At the Belk Market, customers will enjoy an easy-to-shop layout, fresh new merchandise and the value and quality they’ve come to expect from us,” said Don Hendricks, CEO at Belk in a statement. “We know our customers come to us for the brands and products they trust, and we’re always looking for new ways to match our shoppers’ needs.”
The stores will be located at The Grove at Wesley Chapel in Florida and Texas’ The Centre at Preston Ridge. Opening celebrations on Dec. 13, 2025 will include music and complimentary treats, with the first 100 customers receiving a Belk Market canvas shopping tote.
The 136-year-old retailer operates nearly 300 Belk and Belk Outlet locations across 16 Southeastern states. In October 2024 Belk launched a retail media network, touting its audience of high-spending, mostly female customers.
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