More consumers are trading desktop and laptop computers for tablets. New tablet models are being released at an unprecedented pace, making the devices more affordable and commonplace among consumers. As a result, traffic via tablets, as well as purchase rates, are growing. In fact, nearly 55 million Americans will own a tablet by the end of 2012. Currently, 58% of consumers use their tablets at home, and 52% prefer to shop via their device. This infographic highlights the demographics of tablet shoppers, their habits and research from sources including comScore, Digital Marketing Insights, eMarketer and Prosper Mobile Insights.
More consumers are trading desktop and laptop computers for tablets. New tablet models are being released at an unprecedented pace, making the devices more affordable and commonplace among consumers. As a result, traffic via tablets, as well as purchase rates, are growing. In fact, nearly 55 million Americans will own a tablet by the end of 2012. Currently, 58% of consumers use their tablets at home, and 52% prefer to shop via their device. This infographic highlights the demographics of tablet shoppers, their habits and research from sources including comScore, Digital Marketing Insights, eMarketer and Proper Mobile.
