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Digitally Empowered Brand Mavens Exert Purchasing Power

Shadow CASH CS001 SURV Brand Maven Mar 2015The future of retail may lie in the power of a shopper group called Brand Mavens: digitally engaged, brand-loyal consumers who are looking for the ability to use one source for completing payments, accessing loyalty points and redeeming coupons and promotional offers.

Brand Mavens — the ultimate brand advocates — currently comprise approximately 53% of the buying population in the U.S., according to a recent consumer survey conducted by Retail TouchPoints and CashStar, in conjunction with the Texas A&M Center For Retailing Studies.

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Mobile Wallets Grab The Payment Spotlight

shadow RTP RT054 SR Payment Apr 2015Cyber criminals want your customers' payment information, and the retailers that do not adequately protect customer data are at risk for long-term damage. For example, more than half (54%) of U.S. consumers said they would never, or would be very unlikely to, purchase from a retailer that had experienced a data breach where financial data was stolen, according to research from SafeNet.

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Reimagining Customer Service Operations

Shadow RTP RT049 SR Omnichannel Service Feb 2015Consumers have a variety of information sources at their disposal, and technology is empowering them to connect with brands and retailers at any point during their browsing and buying journeys.

The increasing variety of service channels available undoubtedly provides shoppers with more ways to interact with brand representatives. But for the most part, quantity does not equal quality: Just 5% said companies exceed their expectations, according to the 2014 Global Customer Service Barometer from American Express. 

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Optimizing The Supply Chain To Facilitate Omnichannel Fulfillment


shadow RTP RT048 SR Delivery Feb 2015As omnichannel becomes more of a business imperative, retailers are striving to provide the best experience possible, particularly during the order fulfillment and delivery process.

Whether through ship-from-store or in-store pickup, merchants are enabling consumers to have more of a say in when and how they receive their orders. These are not the only methods retailers are implementing, as some merchants are adding same-day delivery services and even free shipping to the mix.

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Is ‘Name-Your-Own Price’ The Next Step In Retail Personalization?

shadow RTP RT047 SR Pricing Feb 2015In the current omnichannel climate, retailers are working to create seamless experiences across all touch points. Simultaneously, retailers are focusing on developing more compelling and personalized assortments, offers and prices across all channels. Both initiatives will help retail organizations stand out against competitors, while satisfying today's demanding shoppers. 

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Mobile Helps Strengthen Associate-To-Consumer Engagement

shadow RTP RT041 SR Mobile Nov 2014Consumers are becoming more connected to their mobile devices. They rely on their smartphones and tablets to accomplish day-to-day tasks and instantly engage with friends, family and even their favorite brands and retailers.

Most (79%) adult smartphone owners have their devices with them 22 hours a day, according to IDC Research. Additionally, 80% of adult consumers said they check their phones within 15 minutes of waking up every morning. 

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