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3 Keys To Addressing Today's Retail Personalization Gap

Nearly two thirds (64%) of retailers consider personalization a top-three priority within their business strategies, but only 15% admit to being fully implemented with personalization initiatives. This represents a major disconnect, and it's one that shoppers feel strongly, particularly in brick-and-mortar stores. This Retail TouchPoints special report delves into the…
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Brand Advocates Boost Conversions With Referral Marketing

Creating a successful referral marketing program involves more than simply pasting "Refer a friend!" buttons all over your web site. Multiple elements need to work in harmony, from the program structure and incentives offered to the overall shopping experience. But such programs are worth the effort: Referred customers typically convert…
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2017 Technology Preview

Exclusive Predictions From 15 Retail Executives For the fifth year, Retail TouchPoints has asked leading retail experts to share their insights on what to expect from new technologies and trends in the coming year. We have collected input from 15 executives who have shared fascinating, and sometimes surprising, predictions. Each…
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