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The Three Layers Of Effective Location-Based Marketing Strategies

Location-based technology has created plenty of buzz around its potential benefits, but implementation by retailers remains fairly low. The technology was retailers' eighth-highest digital investment priority in 2016, according to a survey from eTail and RetailMeNot. The good news is that many forward-thinking retailers do have future plans to invest in location-based technologies. In fact, 53% of retailers want to identify customers when they walk in the store via their smartphones within five years, according to Boston Retail Partners. This Retail TouchPoints special report illustrates a specific set of best practices for brands aiming to maximize the value of location-based…
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2017 Technology Preview

Exclusive Predictions From 15 Retail Executives For the fifth year, Retail TouchPoints has asked leading retail experts to share their insights on what to expect from new technologies and trends in the coming year. We have collected input from 15 executives who have shared fascinating, and sometimes surprising, predictions. Each executive was asked to answer the following question: Which technology trend will impact the retail industry most significantly in 2017 (and why)? For the 2017 report, we have split the predictions into 6 different categories. Columns are listed alphabetically by company name within each category. Let us know if you…
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Innovation Labs Turn Cutting-Edge Ideas Into Real-World Success

It's no exaggeration to say that the retail experience is being transformed by technology. Some of the innovations are highly visible — sophisticated mobile devices, interactive digital signage and virtual reality (VR) goggles, to name just a few. Some are hidden, like the multitude of RFID tags that streamline supply chains and make real-time inventories accurate. But enormous or minuscule, customer-facing or out of sight, such innovative solutions are moving from a "nice to have" extra and into the category of a "business basic." Download this Retail TouchPoints special report to discover that there are many paths to finding —…
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SMBs Get Social, Spotlight Brand Value To Stand Out

In today's retail climate, with traditional brands struggling to engage consumers and reel in sales, smaller retailers have a gigantic opportunity to stand out. SMBs can take advantage of consumers' desire for differentiated offerings that provide more experiential and personal journeys, using their nimble nature to set themselves apart from competitors.Download this Retail TouchPoints special report to discover how SMBs are taking advantage of a new reality in which: The brand has become more valuable to the SMB's success than ever before; Storytelling drives word of mouth marketing; Social media communication bridges the gap between SMB owners and consumers; and…
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E-Commerce Outlook Guide 2017

This second annual Retail TouchPoints E-Commerce Outlook Guide brings together insights into the most vital digital commerce trends, from 15 top industry experts and leading-edge retailers including Touch of Modern, Chain Reaction Cycles and Lovesac. They also share predictions for what 2017 will bring. Only one thing is certain: there will be change, and lots of it — particularly as e-Commerce continues to not just grow but to exert greater influence on other channels, from brick-and-mortar stores to social networks. This guide, designed to help readers find the solutions that fit their needs as well as the needs of their…
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