11 Retailers Named 2015 Store Operations Superstars

Shadow RTP RT062 AWD StoreOpSuperstarAwards Oct 2015In today's exceedingly connected, highly demanding environment, store operators must balance immediate on-the-ground needs with omnichannel expectations. For its fourth annual Store Operations Superstar Awards, Retail TouchPoints recognizes innovative, successful store operations strategies, with winners running the gamut from Tier 1 department store and groceries to smaller specialty retail businesses.


2015 E-Commerce Tech Preview: Insights From 13 Thought Leaders

Shadow RTP RT064 GD E-Commerce-Technology-Preview Sep 2015Retail TouchPoints is proud to introduce its first E-Commerce Technology Preview, featuring insights from 13 of the most forward-thinking retail executives.

This guide offers an exclusive and unique look at how retailers are gearing up for e-Commerce and omnichannel success in 2016 and beyond.

This comprehensive collection of e-Commerce thought leadership will help retailers determine the most effective go-forward business strategies. Best practices, trends, strategies and technologies are dissected and discussed by the following executives:


Progressive Retailers Tailor Customer Loyalty Programs To All Channels, Individuals

Shadow RTP RT060 SR OmnichannelLoyalty July 2015Traditionally, customer loyalty programs have been the backbone for retailers striving to attract new customers and boost retention rates. While consumers continue to join programs and pack more loyalty cards into their wallets (both physical and virtual), they now crave an experience that extends across channels and devices, and is more relevant to their unique wants and needs.


Video Marketing Inches Retailers Closer To Creating Unified Brand Experiences

Shadow RTP RT050 SR VideoMarketing May 2015While content is helping retailers attract and engage online shoppers, video is helping to create a truly immersive brand experience that drives bottom-line results.

Online shoppers who view videos during their browsing and researching processes are 1.6 times more likely to buy than shoppers who do not view videos, according to the 2014 Invodo Video Commerce Benchmarks Report. Additionally, 80% of consumers say that a video showing how a product or service works is important when learning about a company, according to the 2015 Animoto Online and Mobile Video Study.With that in mind, it is clear that the visual medium has an enduring effect on customer decision-making.


Digitally Empowered Brand Mavens Exert Purchasing Power

Shadow CASH CS001 SURV Brand Maven Mar 2015The future of retail may lie in the power of a shopper group called Brand Mavens: digitally engaged, brand-loyal consumers who are looking for the ability to use one source for completing payments, accessing loyalty points and redeeming coupons and promotional offers.

Brand Mavens — the ultimate brand advocates — currently comprise approximately 53% of the buying population in the U.S., according to a recent consumer survey conducted by Retail TouchPoints and CashStar, in conjunction with the Texas A&M Center For Retailing Studies.

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