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Brand Advocates Boost Conversions With Referral Marketing

Creating a successful referral marketing program involves more than simply pasting "Refer a friend!" buttons all over your web site. Multiple elements need to work in harmony, from the program structure and incentives offered to the overall shopping experience. But such programs are worth the effort: Referred customers typically convert…
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2017 Technology Preview

Exclusive Predictions From 15 Retail Executives For the fifth year, Retail TouchPoints has asked leading retail experts to share their insights on what to expect from new technologies and trends in the coming year. We have collected input from 15 executives who have shared fascinating, and sometimes surprising, predictions. Each…
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SMBs Get Social, Spotlight Brand Value To Stand Out

In today's retail climate, with traditional brands struggling to engage consumers and reel in sales, smaller retailers have a gigantic opportunity to stand out. SMBs can take advantage of consumers' desire for differentiated offerings that provide more experiential and personal journeys, using their nimble nature to set themselves apart from…
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E-Commerce Outlook Guide 2017

This second annual Retail TouchPoints E-Commerce Outlook Guide brings together insights into the most vital digital commerce trends, from 15 top industry experts and leading-edge retailers including Touch of Modern, Chain Reaction Cycles and Lovesac. They also share predictions for what 2017 will bring. Only one thing is certain: there…
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