Infographics (69)

Four Reasons Retailers Need To Reach For The Cloud

The hybrid cloud market will reach up to $85 billion by 2019, according to MarketsandMarkets.

And the business-wide benefits of the cloud are becoming more clear. Retailers that embrace the cloud have more agility, empowering them to keep pace in an ever-changing environment.

This infographic, courtesy of CitiXsys, reveals four reasons why retailers should reach for the cloud while keeping their feet on the ground.

Want to learn more? Download the complementary white paper.


Brand Mavens Cannot Be Ignored!


The most influential consumers today are Brand Mavens. These consumers are extremely loyal to brands and are very engaged digitally.

But what are the exact characteristics of these Brand Mavens? What are their preferences and what to they expect from their favorite brands and retailers?

The below infographic, courtesy of CashStar, summarizes key findings from an online panel of 1,327 respondents, which was administered by Retail TouchPoints.


Comparison Shopping

Consumers are using a variety of sources to compare products and prices. Currently, search is the most popular, with 82% of consumers using Google and other engines to browse product information while in stores.

But as consumers compare prices and products, what services are they using overall? And what types of products are they searching for?

This infographic, courtesy of Nextopia, uncovers the latest comparison shopping trends.  


Customer Delight

Although shoppers have access to a variety of brands and retailers, they are more loyal to the businesses that connect with them consistently and in a meaningful way. They also feel more connected to the brands that surprise and delight them.

The below infographic, courtesy of Strativity, outlines key takeaways from a recent CX Pulse survey. Results focus on the sentiments and experiences of loyal customers.


U.S. Mother’s Day Shopping Trends 2015

Mother’s Day is taking place on May 10, 2015. On this holiday, consumers of all ages try to show the mothers in their lives that they care by buying them thoughtful gifts such as flowers and jewelry.

To understand Mother’s Day buying trends, Criteo analyzed 120 million online transactions from 500+ U.S. retailers over desktop, smartphones and tablets. In the below infographic, Criteo outlines key takeaways from the study, which was conducted during Q2 2014.


Are Retailers Making The Grade In Mobile?

The majority (75%) of Americans own smartphones, according to comScore research. And by 2018, there will be 2.73 billion smartphone users worldwide, as noted by eMarketer.

But overall, retailers are not successfully engaging mobile users. Through an online assessment, 41% of retailers learned that their mobile strategy “needs some work.” This infographic, courtesy of Salesforce, outlines key findings from the assessment, and provides best practices to help businesses make the grade in mobile.


The State Of Mobile In 2015

By the end of 2015, there will be more than two billion smartphone users worldwide. To better connect and engage with these mobile-savvy shoppers, retailers need to invest in cutting-edge marketing and engagement tactics.

Want to learn more about how rising mobile adoption will impact your business? This infographic, courtesy of Usablenet, outlines key trends and predictions.


Retail’s Next Frontier


The majority of buying decisions still are made in-store. However, there are a variety of ways retailers and grocers can embrace digital tools and technologies to create a more compelling brick-and-mortar experience.

This infographic, courtesy of Eversight, spotlights the growth of digital couponing and how businesses can leverage data to send more relevant offers and incentives.


The Great Customer Experience Divide


There is a clear disconnect between retailers’ strategies and shoppers’ expectations.

For example, 69% of retailers say they offer a superior online experience, according to research from IBM and Econsultancy. However, 51% of customers who left a company that “failed them” blamed a poor online experience.

This infographic, courtesy of IBM, outlines key takeaways from the survey of 276 businesses and 1,135 consumers.


Why Surprise And Delight Matters


Because consumers have access to such a variety of deals, offers and brand options, it is becoming increasingly challenging to engage them and turn them into loyal customers.

However, brands and retailers have the opportunity to differentiate by surprising and delighting shoppers. This infographic, courtesy of CrowdTwist, shares how businesses can tap rewards and loyalty programs to boost customer engagement and lifetime value.

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