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What's At The Top Of Summer Shopping Lists?

Summer is finally here, and consumers are hitting not just the beach but the stores. But exactly what they're most interested in buying varies widely by region. Cameras top the list in super-scenic Alaska, while in muggy Manhattan air conditioning is most sought after by shoppers. Audio books, perfect for long car rides, are popular in the scenic Mountain West; self-help books top the charts in the Southeast. These and other valuable insights come from second-party data, which is derived from transparent access to a trusted and relevant partner's first-party data. It's been collected and analyzed for this infographic by…
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Is Drop Shipping The Answer To Fulfillment Challenges?

Retailers hate to say "no" to their customers, particularly regarding anything to do with the last mile of shipping and returns. Using the right combination of fulfillment tools can deliver the service shoppers deserve — and increasingly, expect.This infographic from iQmetrix provides the facts and figures around four of the most popular fulfillment strategies, including six key benefits of the most omnichannel-friendly method, drop shipping. Its virtues include: Unlimited product selection without having to maintain high in-store inventories; Less time spent managing shipping; Simplified scalability; and Reduced identity fraud and shrinkage. [click to expand] Source: iQmetrix
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Loyalty Program Weaknesses? Only 25% Reward Engagement

Customer loyalty programs are gaining popularity: Consumers belonged to an average of 13.3 programs in 2015, up from 10.9 in 2014. And it's clear that loyalty is key to brand growth: Returning shoppers spend a whopping 67% more than new ones, according to this infographic from Selfstartr.But many loyalty programs don't actually instill customer loyalty. In fact, 77% of programs that use transaction-based rewards fail within the first two years. The missing ingredient? Reward customer engagement — not just purchases. Currently, just 25% of loyalty programs offer rewards for some form of engagement. Smart retailers will take advantage of the…
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Boost Site Performance To Maximize Social Sales

Social media networks, particularly Facebook, are increasingly influencing digital sales: 71% of consumers are more likely to make a purchase based on social media referrals; and four out of 10 social media users have purchased an item after sharing or favoriting it. Advertisers are getting the hint about social's influence: Worldwide spending on paid social media increased 33.5% in 2015 over the previous year, hitting $23.7 billion, and it's projected to increase another 34% by 2017, reaching nearly $36 billion. But retailers may still be underestimating social media's importance because the channel is letting customers in through "side doors." Social…
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Improve Your Queue I.Q.

Retailers hate long lines nearly as much as impatient shoppers, but smart merchants know that lines are not always a bad thing. Customers waiting in line often can be motivated to make impulse buys. According to this infographic from Wavetec, creating a single line queue to feed multiple cashier stations can: Boost conversion rates by 96%; Increase impulse sales revenues in merchandised queues by 400%; and Speed up customer flow by 25%. But beware lines that are too long: If a wait lasts longer than three minutes, the perceived wait time multiplies with each additional second that passes. Also note…
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Back-To-School Season? Yes, Start Now!

Proud parents may be preoccupied with senior proms, caps and gowns, but retailers already are deep into preparations for the back-to-school (BTS) season — and not a moment too soon. For the popular consumer electronics and office supplies categories, "early bird" BTS consumers start shopping by June 15, followed by a back-to-school rush that runs from mid-July through the end of August. Product reviews and other user-generated content are critical to BTS consumer electronics sales. Conversion rates were 92% higher among retailer product page visitors who interacted with user-generated content compared to those that didn't, and these shoppers generated 85%…
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