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Infographics (73)

So Many Channels, So Little Time

RTP-NL-IG-6-30-2015

Although consumers use a variety of different touch points during the browsing and buying journey, most (64%) start on a retailer’s web site. On average, consumers use approximately three different channels before completing a transaction.

This infographic, courtesy of [24]7, outlines other key findings and takeaways from its Customer Engagement Index.

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The Rise And Fall: Subscription Vs. Flash Sales

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Subscription businesses received more than $350 million in venture capital funding in 2014, according to CB Insights. Over the past year, beauty subscription company Birchbox reached one million subscribers and Dollar Shave Club topped off at 1.7 million subscribers.

But how engaged are subscribers? And how are subscription services pacing against flash sales and daily deal sites, which were hot in the retail scene a few years ago? This infographic, courtesy of Retention Science, outlines the latest trends.

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The Transformation Of Enterprise Analytics

In the modern business climate, retailers have access to a plethora of data. However, they sometimes don’t have the time or manpower to sift through and analyze this information.

Advanced business intelligence (BI) and analytics solutions empower retailers to better understand industry trends, customer preferences and overall buying patterns. This infographic, courtesy of Appirio, spotlights the next phase of business insights, which is driven by the cloud, crowd and mobile. In the modern business climate, retailers have access to a plethora of data. However, they sometimes don’t have the time or manpower to sift through and analyze this information.

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Convert With Convenience

Approximately two thirds (66%) of consumers say they’re willing to pay more for a great shopping experience. Are you providing the tools to make their browsing and buying journey more convenient?

This infographic, courtesy of Zendesk, uncovers how mobile, chat and social customer service can help brands exceed customer expectations and drive loyalty.

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Four Reasons Retailers Need To Reach For The Cloud

The hybrid cloud market will reach up to $85 billion by 2019, according to MarketsandMarkets.

And the business-wide benefits of the cloud are becoming more clear. Retailers that embrace the cloud have more agility, empowering them to keep pace in an ever-changing environment.

This infographic, courtesy of CitiXsys, reveals four reasons why retailers should reach for the cloud while keeping their feet on the ground.

Want to learn more? Download the complementary white paper.

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Brand Mavens Cannot Be Ignored!

 

The most influential consumers today are Brand Mavens. These consumers are extremely loyal to brands and are very engaged digitally.

But what are the exact characteristics of these Brand Mavens? What are their preferences and what to they expect from their favorite brands and retailers?

The below infographic, courtesy of CashStar, summarizes key findings from an online panel of 1,327 respondents, which was administered by Retail TouchPoints.

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Comparison Shopping

Consumers are using a variety of sources to compare products and prices. Currently, search is the most popular, with 82% of consumers using Google and other engines to browse product information while in stores.

But as consumers compare prices and products, what services are they using overall? And what types of products are they searching for?

This infographic, courtesy of Nextopia, uncovers the latest comparison shopping trends.  

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Customer Delight

Although shoppers have access to a variety of brands and retailers, they are more loyal to the businesses that connect with them consistently and in a meaningful way. They also feel more connected to the brands that surprise and delight them.

The below infographic, courtesy of Strativity, outlines key takeaways from a recent CX Pulse survey. Results focus on the sentiments and experiences of loyal customers.

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U.S. Mother’s Day Shopping Trends 2015

Mother’s Day is taking place on May 10, 2015. On this holiday, consumers of all ages try to show the mothers in their lives that they care by buying them thoughtful gifts such as flowers and jewelry.

To understand Mother’s Day buying trends, Criteo analyzed 120 million online transactions from 500+ U.S. retailers over desktop, smartphones and tablets. In the below infographic, Criteo outlines key takeaways from the study, which was conducted during Q2 2014.

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Are Retailers Making The Grade In Mobile?

The majority (75%) of Americans own smartphones, according to comScore research. And by 2018, there will be 2.73 billion smartphone users worldwide, as noted by eMarketer.

But overall, retailers are not successfully engaging mobile users. Through an online assessment, 41% of retailers learned that their mobile strategy “needs some work.” This infographic, courtesy of Salesforce, outlines key findings from the assessment, and provides best practices to help businesses make the grade in mobile.

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