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BOPIS Benefit: 69% Of Consumers Buy More When They Pick Up In-Store

Nearly seven in 10 shoppers purchase additional items when they come into the store to pick up an online purchase, so it's in retailers' best interest to make the buy online/pick up in-store (BOPIS) experience as friction-free as possible. An effective order management system (OMS) can help improve efficiencies; and increasingly retailers are selecting SaaS to power these solutions: 21% of medium to large organizations already are using SaaS for their OMS, and 30% plan to move to SaaS within the next two years, according to this infographic from Order Dynamics. [click to expand]   Source: Order Dynamics
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Open My Email, I’m Irish!

You don't need a magical leprechaun to create successful email campaigns, but with St. Patrick's Day just around the corner it's a good time to review the lucky charms that can boost open and click-through rates, including: Start early: Distribute newsletters between 8 and 11 am to get the best responses from new subscribers; Test, test and test again: Segment your audience and do A/B testing to measure which personalization tools work best; and Encourage sharing: Embed social links in emails to encourage subscribers to share your message and add their own voice to the discussion. Follow the tips in…
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90% Of Retailers Plan To Implement BOPIS By 2021

Retailers are accelerating the move to "phygital" — the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 2021 more store associates will be armed with the technology to help create more customized experiences: Mobile POS devices (87%); Mobile computers with scanners (86%); Tablets (85%); and Kiosks (78%). For more glimpses into the future of retail, check out this infographic from Zebra. [click to expand]    Source: Zebra
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28% Of Millennials Choose Smartphone Shopping Over Computer Commerce

Everyone from kids to grandparents has embraced mobile technology, but it's the Millennials who are really powering mobile commerce: 28% prefer shopping on their smartphones rather than on computers. As many as 83 million+ Millennials now comprise 25% of the U.S. population, outnumbering the once-powerful Boomer generation, so this group's shopping preferences command attention from retailers. Millennial males are the biggest fans of digital commerce: 40% would ideally buy everything on their devices, compared to 33% of Millennial women, according to this infographic from Nextopia.    [click to expand]  Source: Nextopia
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79% Of Consumers Want A Human Option For Customer Service

AI-powered chatbots may be the latest shiny object in customer service, but nearly four out of five consumers still want the option of speaking to an actual human being, according to a survey of 24,000 consumers in 12 countries, including the U.S. and UK. The human element also offers a number of benefits to brands. Customers that have a positive in-person or phone interaction are: 27% more likely to sign up to an organization's loyalty program; 38% more likely to renew their product or service, even if it isn't the cheapest option; and 19% more likely to leave a positive…
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Amazon Marketplace Sellers Leverage Private Label To Stand Out

As many as 50% of Amazon marketplace sellers offer private label products, with 17% selling private label only, as a way to differentiate their brand from other Amazon sellers. It's part of the survival strategy for these brands, many of which are SMBs: 50% generate less than $100,000 per year, and 25% are in the $100,000 to $500,000 range. Additionally, these sellers don't put all their eggs in Amazon's basket: nearly three in four (73%) also sell their wares on eBay, and 12% also sell offline. Find out more about who is selling what on Amazon in this infographic from…
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