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5 Steps Toward Perfecting Personalization

Every brand wants to provide personalization, but like exercising and eating healthy it's more often a goal than an achieved reality. The rewards of personalization are real: effective personalization can deliver 5X to 8X the ROI on marketing spend and lift sales by 10% or more. Here are five practical…
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80% Of Marketers Value First-Party Retail Data

U.S. marketers are increasingly finding value in data that's close to home: 80% say first-party data (including web site usage, campaign responses and purchase history) is strategically important, and that they plan to increase its use. There is certainly room for improvement in marketers' ability to leverage this data: while…
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10 Steps To Improve Your Mobile Commerce Strategy

The "M" in "Millennials" should stand for "mobile commerce": Online shopping is one of the top three advantages of owning a smartphone among this economically powerful demographic group. More than one in four Millennials, 28%, prefer shopping via smartphone rather than on desktop or laptop computers. If you're an apparel…
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Can AR Tame The Tsunami Of Online Product Returns?

As many as 22% of shoppers return digital purchases because they look different "in person" than they did in the online store. This disconnect is a major contributor to the $260 billion in merchandise (purchased both online and offline) that U.S. consumers return annually. However, if online retailers deployed augmented…
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