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Back-To-School Season? Yes, Start Now!

Proud parents may be preoccupied with senior proms, caps and gowns, but retailers already are deep into preparations for the back-to-school (BTS) season — and not a moment too soon. For the popular consumer electronics and office supplies categories, "early bird" BTS consumers start shopping by June 15, followed by a back-to-school rush that runs from mid-July through the end of August. Product reviews and other user-generated content are critical to BTS consumer electronics sales. Conversion rates were 92% higher among retailer product page visitors who interacted with user-generated content compared to those that didn't, and these shoppers generated 85%…
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Avoid These Customer Loyalty Pitfalls

Gaining customer loyalty in the digital sphere, where there are thousands of competitive options only a click away, demands extraordinary effort from online retailers. This infographic from Needle charts both the ladders to success as well as the "chutes" that can cause customer loyalty to plummet. User-generated content is a "ladder," sought by 65% of online consumers before making a purchase, while too many options is a loyalty-killing "chute" for 29% of shoppers. In addition, limited product information causes one in four consumers to abandon their digital purchases.
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Social Media Influences Purchases Of Consumer Electronics, Beauty Products

Nearly 60% of consumers have taken a blog or social media post into consideration when shopping in-store, but social networks' influence is not evenly distributed across all product categories. Social media influences purchases in three categories over others: Consumer electronics (23%); Beauty/fashion (21%); and Household items (14%). When planning social marketing strategies, retailers should skip celebrity endorsements, according to this infographic from Collective Bias. Less than 3% of consumers are more likely to buy a product based on a famous person's recommendation. Among Millennials, 70% prefer non-celebrity influencer product endorsements over those from traditional celebrities.
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How To Reach Last-Minute Mother's Day Shoppers

Haven't bought your mom a mother's day gift yet? You're not alone. Nearly one in five (18%) shoppers complete their purchases in the 48 hours before Mother's Day. Another 30% buy Mother's Day gifts up to one week before the holiday. According to this infographic from The Shelf, retailers can reach these last-minute shoppers with: Smart use of social media (Pinterest is the top-ranking network for Mother's Day searches); User-generated content from key influencers; and Ads targeting the high-conversion categories of clothing and accessories. And don't forget the "secondary" market: gift-givers also are buying for stepmoms, grandmothers, wives, sisters, daughters…
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3 Key Features For Mobile App Success

Everyone knows there's money in mobile: holiday 2015 m-Commerce sales hit $12.65 billion, a 58% increase over 2014. So how do retailers get a juicy slice of this expanding pie? According to this infographic from Apteligent, the features to focus on are: Ability to easily edit mobile shopping carts; Crisp, fast app behavior; and Easy ability to switch views between shopping and carts. Other advice? Make sure your Baby Boomer customers get top-notch mobile service. While Millennial and GenX shoppers experiencing poor mobile app performance will simply move on, Boomers are more likely to go the extra mile and write…
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Online Fraud Is Twice As High For Luxury Fashion Vs. Basic Apparel

Higher price points for luxury fashion can mean higher margins, but also could lead to e-Commerce fraud: a rate of 4.81% compared to just 2% for mass market apparel. The good news is that the vast majority of online sales in the $85 billion global fashion market are valid, according to this infographic from Riskified. To keep tabs on potentially fraudulent transactions, retailers should monitor the number of items in shoppers' carts: Rates jump from 10.4% with five-item carts to 49.6% with six items. And luxury fashion is not the only segment at risk for fraud. Take note of the…
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