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Guide To Pay-Per-Click Campaigns

With an increase in the number of brick-and-mortar stores closing, retailers must adapt to the shift towards e-Commerce. One way for companies to optimize and increase sales is to build strong pay-per-click (PPC) campaigns, which place paid listings above organic search results on different platforms.PPC campaigns can be particularly effective…
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Global Card Payments Volume Could Exceed $450B In 2017

Digital payments will take a great leap forward in 2017, with global non-cash transaction volumes predicted to grow between 10% and 15%, potentially surpassing $450 billion.Four factors that will drive digital payment growth in 2017 include: Increased card penetration; Improved security measures, such as encryption, tokenization and biometrics; Growing adoption…
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Shoppers Seek Stronger In-Store/Online Integration

Consumers still like many aspects of the store experience, including the ability to touch and feel products before they buy, and having access to personal help from a store associate. But they would enjoy store shopping even more if it featured stronger connections with other points on the customer journey:…
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3 Keys To Bridging The Millennial Communication Gap

Nearly half (45%) of the 18- to 24-year-olds in the U.S. workforce work in retail or hospitality jobs. To keep these Millennials engaged, employers should take note of three communications rules: Go mobile: While only 17% of corporate emails are ever opened, 83% of Millennials open text messages within 90…
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