Infographics (81)

9 Behavioral Insights For In-Store Promotions

Offers are a core part of retailers’ marketing mix. However, because consumers today have access to so many product and pricing options, retailers need to ensure that their offers are relevant, and are published at the right time and through the right channel.

This infographic, courtesy of Eversight, spotlights nine behavioral insights for in-store promotions that appeal to consumers and drive superior ROI.


Cultivating The Superfan

Up to 80% of a company’s future revenue will come from just 20% of its existing customers. Brands like TOMS, Zumiez and Oreo are cultivating these brand superfans by connecting with consumers in a personal manner across channels.

Want to learn how you can engage your superfans? This infographic, courtesy of CrowdTwist, will provide some helpful tips and best practices.


Back-To-School: Infographic 2015

Back-to-school is the second-largest shopping period of the year in terms of overall consumer spending.

To ensure they get the best deals, K-12 and college shoppers plan to research products and prices online before they visit stores.

This infographic, courtesy of RetailNext, outlines other key trends for the back-to-school shopping season.


Shopper Trends By ShopperTrak: 2015 Back-To-School

Through its quarterly Shopper Trends Report, ShopperTrak spotlights the latest retail trends, forecasts and recommendations to industry executives.

For this installment, ShopperTrak is honing in on the 2015 back-to-school season, which is a pivotal time for retailers to boost store and e-Commerce traffic and overall sales. Below are key takeaways from the report. The full report also is available for download here.


E-Gifting Insights: Mom And Dad Edition

Consumers are embracing e-gifting to deliver the right products to their loved ones on time. This was especially true during Mother’s Day and Father’s Day, according to Loop Commerce.

This infographic outlines e-gifting trends during these two pivotal retail holidays. For example, women sent 59% of all e-gifts for Mother’s Day, and 75% of all e-gifts on Father’s Day.


A Guide To App Strategy Decision-Making

To successfully engage with tech-savvy shoppers, retailers need to implement a mobile commerce strategy. However, it can sometimes be challenging for retailers to determine where to invest their time, effort and money.

Want to determine whether you should focus on the mobile web or build an app? Use this infographic, courtesy of Usablenet, as a guide.


The Visual Guide To In-Store Beacons And A Mall Common Area Beacon Network

Beacon technology allows retailers to connect with customers in real time and deliver timely, relevant messages.

The features consumers request most include: Push notifications to their mobile phones featuring store-specific offers; personalized discounts, product recommendations and rewards; and the ability to locate items and check their availability in-store.

This infographic, courtesy of Mobiquity Networks, outlines how retailers can leverage in-store beacons and mall common area beacon networks to maximize customer engagement, foot traffic and loyalty.


Consumers Are Grocery Shopping Online More


Consumers spend 69 minutes shopping for their families each week. Rather than taking a trip to the grocery store, more consumers are embracing to the web.

In fact, 54% of U.S. consumers have increased the amount of grocery shopping they do online over the past year, according to research from Door To Door Organics.

The below infographic, courtesy of Door To Door Organics, spotlights additional online grocery shopping trends and spending habits.


So Many Channels, So Little Time


Although consumers use a variety of different touch points during the browsing and buying journey, most (64%) start on a retailer’s web site. On average, consumers use approximately three different channels before completing a transaction.

This infographic, courtesy of [24]7, outlines other key findings and takeaways from its Customer Engagement Index.


The Rise And Fall: Subscription Vs. Flash Sales


Subscription businesses received more than $350 million in venture capital funding in 2014, according to CB Insights. Over the past year, beauty subscription company Birchbox reached one million subscribers and Dollar Shave Club topped off at 1.7 million subscribers.

But how engaged are subscribers? And how are subscription services pacing against flash sales and daily deal sites, which were hot in the retail scene a few years ago? This infographic, courtesy of Retention Science, outlines the latest trends.

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