Make The Grade In Mobile: 5 Ways To Give Consumers & Stores Associates What They Want

Shadow SFC SFC002 EBK Mobile Grade Feb 2015 1Your customers rely on their mobile devices for more than just communication. They're also using them for product research and, increasingly, finalizing purchases. In fact, 85% of consumers say that mobile devices are a central part of their everyday life, according to Salesforce Marketing Cloud's 2014 Mobile Behavior Report.

These customers, as well as your employees, demand the ability to connect anytime and anywhere. Does your mobile strategy reflect these demands?


Want To Innovate? Secure A Solid ERP Foundation First

shadow JUNC JS011 EBK ERP March 2015Technology and shopper demands both are evolving at a rapid pace. Retailers must implement innovative ideas and programs, or risk being left behind.

A new or upgraded Enterprise Resource Planning (ERP) system can lay a strong foundation for innovation. In fact, 32% of businesses already have replaced an ERP system due to, “obsolete technology foundation or infrastructure of ERP systems,” according to Aberdeen Group research.


13 Retailers Recognized As Social Media Mavens

shadow RTP RT053 AWD SocialMediaMavenAwards Mar 2015Nearly a decade ago, social media was a small fraction of retailers’ marketing mix. Most of the time, businesses were focused on building up their social profiles and pushing out messages and coupons to their followers.

But now, the rules of social engagement have changed: Best-in-class retailers understand that ongoing communication, information sharing and engagement drive successful social initiatives.


2015 Referral Marketing Best Practices

Extole-Ebk-2-2015-SHADOWA marketer's job is to win new customers, and there are a number of tools, such as SEO and SEM, that help accomplish this. Referral marketing is another powerful option that reaches customers in ways other channels cannot. Rather than relying on chance, hoping potential customers will voluntarily search for a brand, referral marketing can reach high-quality potential customers directly through their friends and family.


No Return To Sender

Informatica-No-Return-Ebk-SHADOWWhat happens when a customer incorrectly enters contact data after purchasing a product on your web site? In the worst cases, your order fulfillment center ships out the purchase to an address that does not exist, leading to frustrated shipping partners and, much worse, unhappy customers. Those unhappy customers are willing to let anyone and everyone know about their bad experiences.

This problem could and should be avoided. By verifying the quality of customer contact data, retailers avoid many shipping issues and create happier customers.


Three Reasons Retailers Need Valid Contact Records

Informatica-Valid-Ebk-SHADOWCustomers expect quick delivery for products ordered and paid for online. But what happens if the customers enter their contact information incorrectly? Poor contact data often leads to delivery failures, which, in turn, leads to unhappy customers.

Retailers can avoid this problem by validating all customer contact data, including email, postal address and phone numbers. With accurate contact records, retailers also can improve user experiences, maintain a better brand reputation and gather greater insight into customer behavior.

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