In order to tap the largest pool of potential customers, retailers need to invest in advanced analytics that provide insights into why potential customers walk out the door without making a purchase. Existing methods for collecting retail customer experience data rely heavily on receipt-based invitations served to buyers, but this leaves out the crucial non-buyer data. By combining non-buyer experience data with purchaser experience metrics, retail organizations will have at their disposal a unified, holistic and actionable picture of shopper feedback and sentiment.

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