Attendees heard from top retailers and experts who shared the secrets of combining the uniqueness of a brand with data, analysis and superior customer-first experiences.
The DNA Of The Digital Native Audience
Lee Peterson, EVP, Brand, Strategy and Design for WD Partners discussed the seismic change in consumer behavior that is being driven by the digital native. These people don’t know of a world without the Internet, Amazon, eBay, or Google, and are open to anything the future may have to offer. “People don't have to go to stores, they have to want to go to stores,”said Peterson. It is up to retailers to be constantly open to change.