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Toad & Co., Oregon Duck Store Leverage ERP To Simplify Reporting, Data Analysis

“Unified commerce” appears to be as much of a buzzword as an actual concept in retail. But two very different brands have illustrated that improving product visibility can enhance a retailer’s ability to create better experiences across all channels.

Toad & Co., an apparel retailer with two brick-and-mortar locations in Maine and Oregon, an e-Commerce site and a catalog, also functions as a B2B business, selling products through third-party retailers. With the Oracle NetSuite cloud ERP platform, Toad & Co. has cut the time dedicated to financial analysis and reporting 40%. Additionally, the brand can better allocate inventory between its B2B and B2C businesses, which is vital since partner retailers often place orders in advance.

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Global Commerce, Mobile Initiatives Top E-Tail Challenges In 2017

0aaLori Hawthorne eTailIn an exclusive pre-event Q&A with Retail TouchPoints, eTail Division Director Lori Hawthorne shares her insights on the top trends and technologies that retailers need to focus on in 2017. Sessions covering global commerce, mobile initiatives, Artificial Intelligence, supply chain challenges and more will top the ticket at the annual eTail West conference, Feb. 27-March 2, 2017 in Palm Springs.

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Runtastic Generates 8 Million App Opens With Personalized Content

Mobile apps are an effective way to engage with users and generate brand awareness, but as consumers become more tech-savvy, they become more demanding and want to be able to access relevant information across multiple channels. Runtastic, a developer, marketer and distributor of fitness tracker apps and wearables, generated more than eight million app opens by enhancing its mobile app experience for global users through personalized content delivered in multiple languages.

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Tory Burch, Burberry Deploy Adyen Payment Platform

1adyenlogoAdyen, a global payments technology company, has advanced further into the retail market by providing in-store and omnichannel payment solutions for companies such as Tory Burch and Burberry, as well as L’Oreal, Kit and Ace and Scotch & Soda. Last year, the company’s in-store solution expanded to more than 2,700 brick-and-mortar stores in the U.S. and Europe.

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Why Did Shoes.com Lose Its Footing?

0ashoescomCanadian e-Commerce retailer Shoes.com abruptly shut down all three of its online brands — SHOES.com, OnlineShoes.com and ShoeME.ca — as well as its Toronto-based brick-and-mortar store on Jan. 27. The company has been vague about the circumstances of the closings, providing no prior warning.

A limited group of employees will stay on through the next few weeks as the company winds down all operations, according to a company statement. The company notified the remaining employees of the decision on the morning of Jan. 27, and they have been compensated through the end of the month.

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DXL Mens Apparel Names New Chief Digital and Information Officer

1-DXLFormer Brooks Brothers executive Sahal Laher has been named SVP, Chief Digital and Information Officer of Destination XL Group, Inc. Laher will report to CEO David Levin and will be the principal architect and leader of DXL’s digital commerce strategies and IT/MIS Operations. He will also be a member of the Company’s Executive Committee.

“With his track record of leading high profile brands, Sahal is poised to enhance engagement with our core shopper across all channels of distribution,” said Levin in a statement.

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NRF17 Sessions: The Benefits Of Radical Retailing

1-NRF17-View-from-Walmart 2049 1500pxFrom social to AI to VR, these sessions showed why retailers must be on the cutting-edge to engage and keep pace with today’s savvy shoppers.

Social And The Art Of The Influencer 

This session discussed why partnering with key influencers to engage audiences has become an essential component of retail marketing. The panel featured Vicki Cantrell, Former SVP of Communities and Executive Director, Shop.org; Melissa Davis, EVP and General Manager, Shopstyle; and Abigail Posner, Head of Strategic Planning — The Zoo, Google. 

Key takeaways:

  • It’s not about how many followers a potential influencer has; it’s about whether or not your brand will resonate with their audience;
  • Before working with an influencer, define your own goals to make sure that person is a fit for your brand;
  • Authenticity is crucial: Let influencers have some creative power because they know their audience best;
  • The most effective brands are the ones that create a human relationship with a consumer; and
  • Empower your employees to become brand ambassadors, or influencers, for your company. 
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Home Depot México Leverages Price Optimization To Manage Growth

Building on its commitment to deliver exceptional customer service and competitive prices across all products, The Home Depot México has selected the Revionics Price Suite of solutions.

The retailer’s pricing team will leverage the Revionics suite to:

  • Gain better insights into customer price preferences;

  • Build more consistent price perception among consumers;

  • Better compete with both online and brick-and-mortar companies; and

  • Conduct scenario planning and analytics as the company continues to scale for growth across Mexico. 

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Mixed Commerce: How Virtual Reality And 3D Products Are Redefining Omnichannel

0aaBeck Besecker MarxentThe time for a more integrated retail format has arrived. Sure, experts have been suggesting this for ages, but it was far from real. Now it’s here. It’s real. There are exciting examples emerging that seamlessly blend retail real estate with digital channels. So, how did we get here?

Since the early days of e-Commerce, traditional retailers have struggled to balance their established brick-and-mortar plays with online and mobile shopping habits of busy, credit card-bearing consumers. In the early days of the Internet, major retailers were incentivized to move slowly. The temptation to rely on known attribution strategies with sure margins, such as direct mail and newspaper inserts, made it easy for companies to put on blinders to the shift to convenience-centered on-demand shopping.

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Kohl's, Apple Provide Best Cross-Channel Experiences

With consumers increasingly blind to which "channel" they use during their multi-touch point shopping journeys, it's no longer sufficient for a retailer to offer a great customer experience in one channel but to fall short in another. Unfortunately, a survey of the top 50 U.S. retailers reveals that strong CX ratings across all three channels — store, web and mobile — are still the exception rather than the rule.

Only Kohl's and Apple achieved CX scores over 80 (the threshold for excellence on a 100-point scale) across all three channels in the 12th annual ForeSee Experience Index (FXI) survey. The FXI applies analytical methodology to a panel of 40,000 shoppers who browsed or purchased in web, mobile and store channels from Nov. 4 to Dec. 2, 2016.

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