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TUMI Breaks Down Organizational Barriers To Drive Omnichannel Success

Because luggage brand and retailer TUMI has such a recognizable name and product design, it may be fair to assume that the business operates in a very strict fashion. However, TUMI CIO Jim Walsh describes the company as a “SMB with a big name.” Meaning, the retailer focuses on innovation and operates as nimbly as possible.

Flexibility, collaboration and communication all are playing an important role in TUMI’s omnichannel strategy. In fact, TUMI recently established an omnichannel business council consisting of team members from e-Commerce, IT, distribution, retail operations and retail sales departments.

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Adore Me Puts A Gamified Twist On Charitable Giving

adoreme-press-3Adore Me, an online-only lingerie retailer, has launched a branded online gaming platform designed to reward consumers and their favorite charities.

The Adore Me Play For Good(s) online game is designed to allow shoppers to play games while winning prizes and contributing to a charitable cause. The first game release is based on the well-known game 2048, in which players need to slide numbered tiles on a grid and combine them to create a tile with the number 2048. More games will be released in the near future.

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Sport Chalet Relaunches E-Commerce Site With MarketLive

SportChaletImageRetailers looking to build an effective experience across all platforms usually start with the e-Commerce site. The functionality and appearance of this channel can have a large impact on how potential customers perceive the brand as a whole.

Action sporting goods retailer Sport Chalet is no exception and relaunched its e-Commerce site in August 2014 with the help of the MarketLive Total Commerce technology platform in an effort to grow the company brand and foster further in-store engagement. The relaunch included a complete renovation of the site, as well as the incorporation of features such as Find in Store and gift cards.

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What's Important To Retailers In The Omni-Channel Age

Shadow Epicor EP001 SURV Retail FinalAs many as 72% of retailers agree that is it important that store employees possess the same or better technology and information as consumers (ranking 8,9 or 10 out of 10). To meet the challenge of this imperative, retail organizations must invest in the technology solutions that will help deliver real-time information to associates while they are interacting with customers.

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Simon Introduces Investment Competition For Retail Startups

simon-venture-group-retail-venture-capital-investing-in-the-future-innovation-of-retail-real-estate-1-638
Retail real estate company Simon has unveiled Simon Launch — a new competition to discover, invest in and accelerate startups within the retail industry. Simon will invest in competition winners through its new venture capital arm, called Simon Venture Group. The contest was established in partnership with Plug and Play, a global investor firm specializing in tech startups. 

“New technologies and the growth of omnichannel retailing are creating exciting opportunities for innovation,” said J. Skyler Fernandes, Managing Director of Simon Venture Group. “It is important for us to identify and work with companies that will help drive the evolution of the retail industry.”

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Omnichannel Leaders Reaffirm The Value Of RFID

shadow RTP RT037 FEAT InventoryPt.2 Zebra Sept 2014Best-in-class retailers are generating long-term loyalty by providing shoppers with a variety of options to order and pick up products, or have items delivered to them. Whether retailers decide to implement buy online/pick up in-store, buy online/ return to store, buy in-store/ship to home or other strategies, it is imperative that they establish a 360-degree view of inventory availability.

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Inventory Optimization Tops Retailers’ Omnichannel Priorities

shadow RTP RT027 SR InventoryJS Sept 2014Today’s savvy, digitally connected consumers don’t see separate commerce and marketing channels. Instead, they see brands and experiences.

As a result, consumers expect that their favorite brands and retailers provide a real-time, 360-degree view of products, offers and more. Most importantly, they want to be able to complete a purchase on the channel of their choice, and have it delivered through any channel and at any time.

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Macy’s Invests In New Omnichannel Strategies

Macy’s, Inc. has unveiled new developments in its omnichannel strategies and technology investments as the retailer focuses on innovatively engaging and serving customers. Implementations at both Macy’s and Bloomingdale’s stores include Apple Pay, shopBeacon, same-day delivery and smart fitting rooms.

Among the series of initiatives is Apple Pay, which will be implemented in all Macy’s and Bloomingdale’s stores. The new payment offering, which will be available via iPhone 6 and iPhone 6 Plus mobile devices, is expected to help simplify the payment process for shoppers. In addition, Macy’s and Bloomingdale’s both have introduced new mobile wallets, which are designed to allow shoppers to easily store and access coupons and offers for the Macy’s Star Rewards and Bloomingale’s Loyallist programs. The wallets will be included in both mobile apps beginning November 2014.

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Chico’s Exec Discusses The Next Generation Of Personalization

Screen Shot 2014-09-10 at 9.05.16 AMRetailers today are striving to create unique and memorable experiences across all channels. 

The combination of customer data, e-Commerce, mobile technology, social engagement and even interactive digital signage, can help create a compelling brand experience, and in turn, stronger relationships between a brand and its consumers.

Chico’s FAS is one retailer taking this customer-centric, omnichannel approach to marketing and commerce.

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