Up to 86% of shoppers research products online before they visit a store, according to A.T. Kearney. Retailers are striving to capture the attention of these omnichannel shoppers by better bridging the gap between their digital and physical brand experiences.
Adagio Teas, a purveyor of gourmet teas and relevant accessories, is embracing Omnyverse, an affiliate network from Linkable Networks built exclusively for card-linked offers. Built on top of Linkable Networks technology, Omnyverse is designed to help retailers engage shoppers with digital SKU-level and storewide promotions. Shoppers can redeem these deals automatically and without the need for paper, printing or promo codes.