White House Black Market Launches #BeatOfYourDrum Campaign

BeatofYourDrum LP FinalThe fall season is drawing near, which means adults and children alike are purchasing new apparel for the colder months ahead. In an effort to inspire women and encourage them to share their fall fashions, White House Black Market has launched the #BeatOfYourDrum campaign, which will run through September 20.

Following a series of successful multichannel initiatives, including the #WearWhatWorks campaign, White House Black Market is taking a similar approach by integrating TV advertising, the web site and user-generated content (UGC). The retailer also is integrating stories from fashion influencers and real-life women into the campaign, which will further surprise and delight its target demographic.


Sephora Makes Strides Towards The Store Of The Future

Over the past few years, Sephora has implemented a variety of innovative technologies in stores that make the shopping experience more compelling. Now, the cosmetics retailer is moving towards a new store of the future concept designed to make the brick-and-mortar store more relevant for shoppers.

“Components of our store of the future outlet include enhanced digital signage, as well as dynamic in-store and in-mall promotional items,” explained Peter Chow, Lead IT Project Manager for Sephora. “We’re leveraging the data we have on our customers and providing them with an enhanced shopping experience.”


Nine West Exec: Inventory Visibility Is The ‘Backbone’ Of Omnichannel Success

Omnichannel has been a strategic focus and investment for many retailers over the past three years. While some retailers are currently building and refining their strategies, shoe brand Nine West has been a long-term omnichannel activist and proven success story.

In fact, Nine West kicked off its omnichannel initiatives in 2008, when it began building a ship-from-store strategy. Since then, the brand has acquired a unified view of product inventory and implemented a series of successful initiatives, including a save-the-sale strategy and inventory lookup capabilities for in-store associates.


ModCloth Expands To Brick-And-Mortar With New Fit Shop

Community has been at the heart of the ModCloth brand since its inception in 2002. Through its e-Commerce site, consumers are encouraged to post pictures of themselves wearing ModCloth apparel and accessories, and then comment on overall size, fit and quality. The retailer then uses these insights to inform future assortment and merchandising decisions. 

Now, ModCloth is bringing its thriving digital community to brick-and-mortar with the launch of its San Francisco Fit Shop. Although some may be quick to label it as a pop-up shop or makeshift store, Nicole Haase, Sr. Director of Merchandising at ModCloth, calls it a “community party.”


Omnichannel Gift Card Programs Offer New Income Streams, Customer Data And Peace Of Mind

AVP site only SVS headshotLeading retailers have made it a priority to create seamless omnichannel experiences for their customers; from apparel through health and beauty to restaurants, brand owners are adding features that allow their customers to order products online or from their mobile devices, and either pick them up in the store or have them delivered to their home.

Women’s apparel retailer Athleta, for example, has laptops set up in-store that allow customers to check on availability of items and order online, if they’re not available at that moment in the store. Cosmetics giant Sephora has an app called “My Beauty Bag” that allows customers to track their purchase history and store their favorite products online, whether from their laptops or a mobile device, for use in ordering or when shopping in-store.


Chinese Laundry Walks The Omnichannel Walk With Celerant

In the omnichannel era, shoppers expect to always receive the products they want, at the right price and through the channel of their choosing. Having a 360-degree view of inventory levels across all channels is imperative and empowers retailers to truly walk the omnichannel walk. Currently, up to 66% of retailers agree with this sentiment, according to Retail Systems Research (RSR).

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