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SHOEme CEO Shares Company Goals For 2015

Roger Hardy is infatuated by all things retail. More specifically, the Founder of Hardy Capital Partners is a retail guru of sorts who strives to entrench himself in businesses that have innovative strategies and strong growth potential.

Also the Founder and former CEO of Coastal Contacts Inc., Hardy helped breed the business, which turned into Canada’s largest e-Commerce company. In 2012, the company surpassed $1 billion in cumulative sales. Essilor International went on to acquire Coastal Contacts in August 2014.

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Yahoo Exec Discusses New Omnichannel Advertising Trends

The customer journey is becoming more complex. Although the researching, browsing and consideration phases of the buying process are still present, consumers are now venturing across multiple devices during their unique shopping journeys. As a result, retailers are challenged to truly understand customer preferences and create tailored and memorable campaigns.

In the below Q&A, Dave Cleary, Vice President and Industry Lead for Retail at Yahoo, will share best practices for crafting an omnichannel advertising strategy that resonates with savvy shoppers.

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Cisco Research: Hyper-Relevance Is Key To Winning Digital Shoppers

The modern, digital consumer expects a rich retail experience that provides value and convenience across all channels. To dive deeper into these shopper preferences and identify the potential value of the Internet of Things (IoT) and Internet of Everything (IoE), Cisco surveyed 1,240 U.S. and UK consumers. The research is part of an ongoing global study that will accumulate responses from 6,000 consumers across 10 countries. 

By embracing mobile marketing tools and technologies, retailers have the opportunity to create richer and more contextual experiences, according to the report, titled: Winning The New Digital Consumer With Hyper-Relevance.

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Demandware Acquires Tomax For $75 Million

demandware logoDemandware made ripples on the NRF BIG Show floor by announcing its acquisition of POS and store operations solution provider Tomax. Demandware will pay $75 million for the company: $60 million in cash and $15 million in contingent retention-based payments.

By combining enterprise-class POS solutions from Tomax with its cloud platform, Demandware is aiming to create a unified commerce platform that empowers retailers to create a seamless experience across all channels. The acquisition is expected to close by the end of this month.

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Pitney Bowes Implements New Brand Strategy

pitney bowes new logoPitney Bowes has unveiled a new brand strategy and identity designed to align with its business transformation vision outlined in May 2013. The company also has developed a new logo and re-designed its web site, which touts enhanced content and an improved user experience. 

“We are not the same company we were several years ago,” said Marc Lautenbach, President and CEO of Pitney Bowes. “We have expanded our business into high growth markets, including digital commerce and software, while at the same time continuing to innovate in our core mailing and shipping businesses. Our new brand strategy and identity not only reflect who we are today, but also where we are going in the future.”

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Navigating The Omnichannel Purchase Path

multichannelVarious research studies have indicated that consumers who leverage several channels during the browsing and buying journey are more profitable for retailers. Executives from Cole Haan and Staples verified this hypothesis during a session at the 2015 NRF BIG Show.

“We’ve seen the economics at play, and we can verify that the customers who engage with us through our wholesale partners, in our stores and online are nearly twice as profitable,” said Kyle Gallary, VP of Corporate Strategy and Digital Commerce at Cole Haan. “So we’re thinking about how to bring commerce as well as our content and brand point-of-view to them across all these different channels as seamlessly as possible.”

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Forrester Study: Retail Leads Shift To Modern Marketing

Oracle reportMarketers in a variety of industries could learn from retail, according to a recent study, titled: Why You Need To Be A Modern Marketer: The Business Impact Of Marketing Maturity In The Age Of The Customer, conducted by Forrester Consulting and commissioned by Oracle.

The global study of 492 marketing decision-makers featured responses from executives in 20 industries, including electronics, energy, financial services, healthcare, manufacturing, media and telecom, in addition to retail.

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Epicor Releases New Suite Of Omnichannel Solutions

epicor logoFollowing the recent acquisitions of QuantiSense and ShopVisible, Epicor Software Corporation unveiled an extensive line of solutions at the NRF BIG Show.

With booths on the show floor representing all three brands, Epicor showcased a variety of cloud-based omnichannel offerings including: Retail analytics, enterprise order management and e-Commerce, payment and data security, and mobile retailing.

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Shopatron Analysis: Omnichannel Commitment Comes Into Focus

Screenshot 2015-01-13 10.26.27On the heels of the holiday season, and coming into NRF, Shopatron unveiled new research that indicated less than half of retailers currently offer customers order fulfillment solutions such as in-store pickup and ship-from-store.

Shopatron conducted the e-Commerce study in December 2014 to determine retailers’ overall commitment to omnichannel. Among the key findings, 71% of respondents said they do not have a position in their company with “omnichannel” in the title.

More than half (59%) of retailers also said they had no plans to deploy new order fulfillment solutions such as in-store pickup. A primary reason for this lack of adoption is that many retailers have not implemented enterprise-grade order management systems because of high investment costs and lack of integration with existing systems.

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Retail Innovation Conference Hits New York In June

RIC 2015 LogoRetail TouchPoints, the industry's go-to source for customer-facing retail strategies and trends, is hosting the Retail Innovation Conference, June 16-17, 2015 at Apella in New York City.

Titled, Rethinking Retail. Reimagining The Customer Experience, the event will feature unique content focused on real-world success stories and the hottest retail technologies and trends. In a highly engaging and collaborative environment, attendees will learn how to keep pace with consumer trends and demands, and extend innovative thinking across the entire organization. 

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