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Sweet Deal: 5 Ways Godiva Is Rethinking Digital

Brita Turner GodivaGodiva Chocolatier Director of Ecommerce, Brita Turner, shares exclusive insights into the retailer’s recent digital transformation, which delivered 16% sales increases and a 12% boost in conversion rate. 

The holiday season is always a critical time of year for retailers and for many premium brands, like Godiva, it’s more important than ever to create experiences that align with how customers shop today. New industry reports show that more than half of consumers plan to make a majority of their purchases online during the holiday season, which is not surprising given that data from comScore shows that total digital spend for the 2015 holidays exceeded $69 billion.

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Worldpay Launches Total Omnichannel Payments Solution

Worldpay US has launched Worldpay Total, an omnichannel payment platform designed to let retailers connect payments across all sales channels through a single integration point.

With Worldpay Total, retailers can achieve EMV chip card acceptance in days, while offering developer-friendly integration and delivering improved customer insights, all through its three key products:

  • Worldpay Integrated Payments: A provider for all a retailer’s payments needs, across all sales channels including mPOS, laptop or in-store;

  • Online Merchant Application: An online payment application for retailers to start accepting payments immediately; and

  • Worldpay Virtual Terminal & Recurring Payments (POS): Retailers can recognize and manage their customers’ data across all channels, from contact information to stored payment preferences.

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PetSmart.com Revamps Site And Adds Same-Day Delivery

1-Petsmart.comPetSmart has re-launched its e-Commerce site in time for the holidays; and in a move to keep up with Amazon, pet parents can now receive same-day delivery of online orders in select markets. 

Changes to the company’s web site, which is powered by Salesforce Commerce Cloud, are designed to make it easier for shoppers to order regular pet staples such as food, over-the-counter medicines, grooming supplies, litter and bedding, treats and toys. Pet grooming and boarding services can also be booked online, and customers can opt to receive text message about deals through an opt-in SMS service.

Mobile Mutts And Cellphone-Equipped Cats

While Amazon remains a major catalyst for retailer innovation, PetSmart said its shoppers heavily influenced the relaunched site’s new features and functionalities. While it can’t be argued that pets use mobile phones, their owners certainly do.

“Today, shopping and engaging with brands via mobile devices such as smartphones and tablets is very prevalent,” said Ivy Chin, Divisional SVP, Digital, for PetSmart in an interview with Retail TouchPoints. “Shoppers want to do research, compare and buy from their mobile devices. Our new PetSmart.com has a responsive design that is optimized for mobile, providing pet parents with a convenient mobile shopping experience.”

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Suitsupply Takes A Disruptive Approach To Personalized Retailing

The men’s apparel category in the U.S. has been commonly associated with highly promotional pricing and traditional marketing. TV, radio and print ads with “buy 1-get 1” suit offers have almost become the expected engagement route for many menswear brands.

However, a growing retail brand out of Holland is quickly rewriting the rules for connecting with and servicing men’s apparel customers across channels and devices.

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DICK’S Sporting Goods Expands Online Assortment With CommerceHub Platform

dicks 2xDICK’s Sporting Goods has deployed CommerceHub’s e-Commerce platform to boost omnichannel growth on DSG.com and its key subsidiaries, which include Golf Galaxy and Field & Stream. Through the partnership, DICK’S will be able to offer a wider assortment of its sporting goods online and deliver those products to customers more quickly and efficiently. With the CommerceHub technology, DICK’S will be able to add new suppliers and deliver orders as if they were owned and shipped by DICK’S itself.

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Majority Of Retailers Lack Tech To ‘Save The Sale’

More than half (54%) of retailers claim their technology does not support “save-the-sale” initiatives, or efforts to reduce customers’ online cart abandonment and lack of in-store satisfaction.

Of the technologies that can to direct consumers back to the purchase, retailers most often use:

  • The retail associate platform (57%);

  • Order management systems (53%); and

  • POS (49%).

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46% Of Consumers Will Jumpstart Holiday Shopping Before November 1

Nearly half of shoppers (46%) say they plan to start their holiday shopping before Nov. 1, according to a survey from RetailMeNot. The move toward earlier shopping is even more pronounced this year than it was last year. The e-Commerce destination indicated that deal searching on its site increased 21% on Nov. 7, 2015, showing that consumers were seeking out discounted items almost three weeks before the Thanksgiving weekend began.

As retailers aim to better understand consumer behavior throughout the holiday season, they need to take note of the deemphasized role of specific occasions such as Black Friday, as well as consumers' propensity to search for the best deals at almost any time.

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Kibo Acquires Mozu To Bolster Omnichannel Offering

0aakiboKibo has acquired the cloud-based omnichannel commerce solution provider Mozu for an undisclosed sum. This is the second acquisition for Kibo in the past few weeks; the company acquired cloud-based personalization platform provider Baynote in September 2016.

In offering a solution designed to unify consumer experiences regardless of channel, Kibo can leverage the Mozu technology to enable roadmap acceleration for its consumers.

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BCBG Boosts Online Conversions 6% With Data-Rich Personalization

BCBG Max Azria is an old hand at personalization in the physical world, where it has been crafting strong relationships with customers for nearly three decades. In the e-Commerce world BCBG is more of a novice, but the retailer is discovering the nuances and granularity that are possible with the next generation of personalization tools.

The brand already is achieving some significant results. Since going live in May 2016 with a data-driven customer experience platform from Qubit, BCBG has seen:

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