“Unified commerce” appears to be as much of a buzzword as an actual concept in retail. But two very different brands have illustrated that improving product visibility can enhance a retailer’s ability to create better experiences across all channels.
Toad & Co., an apparel retailer with two brick-and-mortar locations in Maine and Oregon, an e-Commerce site and a catalog, also functions as a B2B business, selling products through third-party retailers. With the Oracle NetSuite cloud ERP platform, Toad & Co. has cut the time dedicated to financial analysis and reporting 40%. Additionally, the brand can better allocate inventory between its B2B and B2C businesses, which is vital since partner retailers often place orders in advance.