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Adagio Teas Connects The Digital And Physical Worlds With Omnyverse

Up to 86% of shoppers research products online before they visit a store, according to A.T. Kearney. Retailers are striving to capture the attention of these omnichannel shoppers by better bridging the gap between their digital and physical brand experiences.

Adagio Teas, a purveyor of gourmet teas and relevant accessories, is embracing Omnyverse, an affiliate network from Linkable Networks built exclusively for card-linked offers. Built on top of Linkable Networks technology, Omnyverse is designed to help retailers engage shoppers with digital SKU-level and storewide promotions. Shoppers can redeem these deals automatically and without the need for paper, printing or promo codes.

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PCMS VISION OnDemand App Helps Connect Retail Silos

SS PCMSVISION ImageAlthough retailers of all sizes and categories recognize the importance of creating a seamless experience across all channels, not all organizations are equipped to address this new business imperative.

To help guide retailers towards omnichannel excellence, PCMS has released VISION OnDemand, a platform designed to unify all channels and devices throughout the customer journey. As a result, consumers can receive a unified experience, whether they’re shopping in stores, online or using a mobile app. VISION OnDemand also gives associates access to omnichannel shopper data and inventory information, so they can acquire a 360-degree picture of the business as well as their customers.  

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JCPenney Leverages Data To Prove The Value Of Digital Marketing Campaigns

In today’s hyper-competitive business climate, retailers are tasked to develop compelling marketing and engagement campaigns that span across all communication and commerce channels. Although it’s important that retailers launch these campaigns on a consistent basis, they also must leverage analytics to determine the success of these campaigns and understand how to improve their future initiatives.

JCPenney uses Origami Logic, a marketing intelligence and analytics platform, to connect visuals and metrics, and capture a more comprehensive view of campaign performance across marketing channels. In fact, the technology is integral to the retailer as it focuses on strengthening relationships with new and recurring customers. 

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Aligning Email With The Omnichannel Customer Journey

The top goal for any email marketer is to capture consumers’ attention and incent them to click to the e-Commerce site or visit a store. Tried-and-true tactics, such as offering discounts, sales and offers, have helped them achieve this.

Up to 45% of consumers say they’re more likely to open and read an email if the subject line mentions a discount or special offer, according research firm L2. So it’s easy to see why retailers have stayed in a discounting frame of mind.

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NetSuite Launches SuiteCommerce InStore During Annual Conference

During its annual SuiteWorld conference in San Jose, Calif., NetSuite unveiled a new system designed to integrate the online and in-store customer journey. Called SuiteCommerce InStore, the new solution is designed to provide retailers with an enterprise-class, mobile-first POS platform that empowers associates and improves the customer experience. SuiteCommerce InStore is available immediately to NetSuite customers in the U.S., with an international release scheduled for early 2016.

Built on the NetSuite order and inventory management system, SuiteCommerce InStore provides end-to-end inventory visibility, and enables retailers to offer omnichannel fulfillment models such as ship-to-home. The solution also is designed to help associates manage discounting, multi-tender, gift receipts, suspend/resume transactions, and more.

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Prioritizing Relevancy As A Competitive Differentiator

VP site only Demandware head shotRetail is tough. Even with the slew of recent, optimistic headlines regarding increased consumer confidence and greater discretionary spending, blockbuster shopping weekends like Black Friday disappointed this year, with just 55.1% of consumers hitting stores and a 6.4% decline in spending compared to last year, according to the National Retail Federation. Worse still, brick-and-mortar stores experienced an 8% decline in same-store sales over the last two years, according to recent Commerce Department figures. The continual and ever-competitive struggle to thrive in retail remains an omnichannel problem.

So how can retailers stay afloat and work to remain one step ahead of their competitors? The answer is relevancy. Relevancy allows retailers to serve consumers’ needs better than the competition. It’s a simple yet crucial concept: The more relevant you are to a consumer, the more they believe you can meet their needs, which leads to more engagement and more sales.

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NetSuite Set To Acquire Bronto For $200 Million

Bronto-Netsuite 2
NetSuite
is acquiring Bronto Software for approximately $200 million in cash and equity, the two companies announced today. The deal is expected to close in Q2 2015. This acquisition continues NetSuite's focus on delivering a complete and consistent omnichannel experience for its 3,000+ customer base of retail brands using the SuiteCommerce solution. In the past three years, NetSuite also has purchased Retail Anywhere, Venda, and TribeHR.

Bronto currently has more than 1,400 brands using its commerce marketing automation platform, including Armani Exchange, Timex and Gander Mountain. Bronto and NetSuite also share a number of retail customers, including Precision Cycling and Cyberswim.

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