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Turkish Retailer Expands Omnichannel Capabilities

Turkish apparel retailer DeFacto has built a significant physical footprint, with 357 stores in Turkey along with 60 locations in 12 other countries across the EMEA region. Now the brand is stepping up its omnichannel capabilities with the deployment of an order management system from OrderDynamics.

DeFacto already is a de facto omnichannel retailer: "We are seeing 15% of all orders coming from omnichannel, like click and collect, reserve and collect, in-store kiosks and our call center," said Eser Erkan, E-Commerce Director for DeFacto in a statement. "All this is driving more traffic to our brick-and-mortar stores."

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Finish Line Blends Online And Offline Data To Personalize Emails

FinishLine storefrontLeveraging data from customers' in-store and online activities to create more personalized email communications, Finish Line has expanded its customer base while simultaneously boosting open rates by more than 15%.

"We're using as much data as we can to send emails that are as personalized and to the point as we can," said Scott Posilkin, CRM and Retention Digital Email Strategist for the sports and activewear apparel and footwear retailer. The result is that Finish Line is reaching more customers in segments the company is targeting, without suffering reductions in either click-through rates or open rates.

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Tackling Conversion Issues Across Digital And Physical Store Experiences

0aSandeep Bhanote Radius8Retail TouchPoints sat down with the founder and CEO of Radius8 for a Q&A focused on helping retailers capitalize on growing digital traffic and converting that to foot traffic and sales in their brick-and-mortar stores.

Retail TouchPoints (RTP): One of the top problems we’re hearing from retailers is declining store traffic, especially in malls. Conversely, digital traffic is exploding. How can retailers address this issue?

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#RSP16 Webinar Series Delivers Strategy And Planning Insights

The #RSP16 Retail Strategy & Planning webinar series offers a concentrated burst of information, insights and best practices for retail decision-makers. Over four days, from Sept. 19-22, Retail TouchPoints will present seven webinars on some of the industry's hottest topics, including:

• Using location data to boost business results;

• Harnessing distributed analytics to drive revenue, CX and supply chain excellence;

• Building an "advocate army"; and

Safeguarding your e-Commerce business from the ravages of data-scraping "bots".

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Episerver Accelerates “Autonomous Personalization” With Peerius Acquisition

1 - Episerver

1 - EpiserverDigital experience provider Episerver acquired London-based Peerius, a provider of intelligent cloud-based omnichannel personalization.

The acquisition adds Peerius’ smart personalization technology to the Episerver Digital Experience Cloud. It also enables Episerver's vision of “autonomous personalization” which supports users in real-time with predictive and adaptive analytics that apply machine learning to big data. The addition of Peerius means that Episerver now influences some $18 billion in annual digital commerce revenue today.

Peerius "effectively supercharges" the Episerver Digital Experience Cloud’s ability to help businesses improve customer experiences with real-time personalization, said Mark Duffell, President and CEO of Episerver, in a statement.

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Stein Mart’s New Web Site Fuels Online Sales, Omnichannel Growth

1-steinmart3National fashion retailer Stein Mart wanted to improve its overall omnichannel retailing strategy across its web site. With growing tablet and mobile phone traffic, Stein Mart sought a responsive site with simplified checkout processes. The retailer also wanted to highlight additional visual merchandising capabilities, to better represent its evolving assortments in apparel, accessories and home goods. 

After reviewing a number of solutions, the company selected the Kibo e-Commerce platform. Stein Mart launched the site in June 2016 and now has a feature-rich and responsive destination that allows shoppers to have the same experience across all of its touch points, giving customers a more personalized shopping experience overall.

New features on Stein Mart’s redeveloped web site include:

  • Expanded visual merchandising capabilities for all categories;
  • Responsive design to accommodate differentscreen sizes and orientation on various devices;
  • Optimized SEO for improved organic search;
  • Easier navigation for searching and shopping;
  • Simplified, one-page checkout; and
  • Customer ratings and reviews.
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Hyper-Personalize Campaigns Using Analytics: Four Ways to Increase Customer Spending

0Anil Kaul AbsolutdataWhen it comes to marketing, long gone are the days of a business sending out a homogeneous message and hoping it “stuck,” that is, resonated enough with the customer to result in increased sales. Thankfully, that finger-crossing is over. In the context of today’s digital revolution, reaching out to customers takes a whole new form. Reasons for this are two-fold: technology now allows businesses of all types to find out a whole lot more about their customers before a marketing strategy is even formed: they can learn a customer’s browsing history, past purchases, social media habits, a general idea of their preferences, and more.

The second aspect of today’s form of marketing is based on the first: using all of the valuable data collected from the customer to formulate marketing campaigns that are highly personalized based on their increasingly specific preferences. This is hyper-personalization — the newest wave in digital marketing. And if you haven’t applied hyper-personalization to your marketing efforts yet, you’ll need to get on the bandwagon soon in order to stay competitive in today’s environment.

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