Kibo Acquires Mozu To Bolster Omnichannel Offering

0aakiboKibo has acquired the cloud-based omnichannel commerce solution provider Mozu for an undisclosed sum. This is the second acquisition for Kibo in the past few weeks; the company acquired cloud-based personalization platform provider Baynote in September 2016.

In offering a solution designed to unify consumer experiences regardless of channel, Kibo can leverage the Mozu technology to enable roadmap acceleration for its consumers.


BCBG Boosts Online Conversions 6% With Data-Rich Personalization

BCBG Max Azria is an old hand at personalization in the physical world, where it has been crafting strong relationships with customers for nearly three decades. In the e-Commerce world BCBG is more of a novice, but the retailer is discovering the nuances and granularity that are possible with the next generation of personalization tools.

The brand already is achieving some significant results. Since going live in May 2016 with a data-driven customer experience platform from Qubit, BCBG has seen:


How To Turn Personalization Into A Real Strategic Asset

0aDebbie head shotIn retail, we like to throw terms around like they’re magical words. “Personalization” was the term of the moment during the Digital Summit (#ShopOrg16) in Dallas last week. But just saying it doesn’t make it relevant and strategic. That was the conversation I had with several executives during the event: How to turn the word “personalization” into a real, working strategy.

Similar to the discussion we’ve had during the past several years about “Omnichannel,” now that we know we need personalization, we need to figure out how to execute on the imperative. As with most of today’s business goals, accessing, analyzing and using the right data is going to be the key to executing on the strategy.


Lululemon Strives To Be ‘Data-Informed’ Not ‘Data-Driven’

lululemon storeIn an effort to “amplify the authentic relationship” between the lululemon brand and its customers, the fitness apparel retailer is working to unlock data silos in order to stitch together a 360-degree view of shoppers, said Gregory Themelis, Director of CRM and Guest Insights for lululemon athletica, in an exclusive interview with Retail TouchPoints.

But an important distinction for lululemon is to be “informed” by the data, not “driven,” noted Themelis. “Our objectives are built around engagement and understanding our guests.” To that end, lululemon created a new “Digital” division in June 2015, led by Miguel Almeida, Executive Vice President, Digital.


Intilery Unveils Omnichannel Customer Engagement Platform

Intilery has launched a customer engagement management platform designed to enable retailers to deliver personalized omnichannel customer experiences.

The platform includes a data warehouse that stores real-time first- and third-party data across all marketing channels, efficiently interrogating it to give retailers deep insights into customer behavior.


Turkish Retailer Expands Omnichannel Capabilities

Turkish apparel retailer DeFacto has built a significant physical footprint, with 357 stores in Turkey along with 60 locations in 12 other countries across the EMEA region. Now the brand is stepping up its omnichannel capabilities with the deployment of an order management system from OrderDynamics.

DeFacto already is a de facto omnichannel retailer: "We are seeing 15% of all orders coming from omnichannel, like click and collect, reserve and collect, in-store kiosks and our call center," said Eser Erkan, E-Commerce Director for DeFacto in a statement. "All this is driving more traffic to our brick-and-mortar stores."


Finish Line Blends Online And Offline Data To Personalize Emails

FinishLine storefrontLeveraging data from customers' in-store and online activities to create more personalized email communications, Finish Line has expanded its customer base while simultaneously boosting open rates by more than 15%.

"We're using as much data as we can to send emails that are as personalized and to the point as we can," said Scott Posilkin, CRM and Retention Digital Email Strategist for the sports and activewear apparel and footwear retailer. The result is that Finish Line is reaching more customers in segments the company is targeting, without suffering reductions in either click-through rates or open rates.

Subscribe to this RSS feed