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NetSuite Set To Acquire Bronto For $200 Million

Bronto-Netsuite 2
NetSuite
is acquiring Bronto Software for approximately $200 million in cash and equity, the two companies announced today. The deal is expected to close in Q2 2015. This acquisition continues NetSuite's focus on delivering a complete and consistent omnichannel experience for its 3,000+ customer base of retail brands using the SuiteCommerce solution. In the past three years, NetSuite also has purchased Retail Anywhere, Venda, and TribeHR.

Bronto currently has more than 1,400 brands using its commerce marketing automation platform, including Armani Exchange, Timex and Gander Mountain. Bronto and NetSuite also share a number of retail customers, including Precision Cycling and Cyberswim.

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Leveraging The Internet Of Things And Supply Chain Intelligence To Drive Superior Customer Experiences

Stibo head shotRetailers today are facing serious competitive pressures. The adoption of new sales channels, the abundance of product options and the emergence of mass personalization are driving consumer expectations and price sensitivity, which, erodes brand loyalty. Managing and synchronizing information across channels continues to be a pressing yet challenging priority for retailers, particularly those looking to implement an omnichannel strategy.

Today more than ever, savvy retailers are turning to technology in an effort to streamline processes and create a better customer experience. In order to fully leverage real-time intelligence, many retailers are applying a concept known as the Internet of Things (IoT). This is essentially a giant network of “things” that are connected to the Internet and/or to each other. More specifically, it is a network of physical objects containing embedded technology that allows it to communicate or detect the relationship between people-people, people-things, and things-things.

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Unified Commerce Comes Into Focus At Demandware XChange

Demandware Xchange
Agility was the thread connecting all content, speakers and even attendees at Demandware’s 2015 XChange Conference in Las Vegas. Throughout the event, which took place April 13-15, Demandware executives unveiled new product capabilities designed to further connect e-Commerce, mobile and the in-store customer experience. These announcements provided a glimpse into the strategic vision and overall goals for the company following its January 2015 acquisition of Tomax, a leading point-of-sale (POS) solution vendor.

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Shoes Of Prey Helps Consumers Design Their Own Footwear With Interactive Store Experience

1 shoes of preySome retailers are implementing customization tools to empower consumers to select their own product designs and patterns. Other brands, such as Shoes of Prey allow shoppers to tailor everything from the shoe height, to heel width and even the color on the inside of the shoe. 

After seeing substantial e-Commerce success, Shoes of Prey has focused on expanding its brand into brick-and-mortar stores. Through a successful partnership with Nordstrom, Shoes of Prey has established a design-your-own-shoe station where consumers can sift through fabric swatches and customize their own creations through an interactive iPad experience. 

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Navigating Omnichannel The Right Way

VP InMoment head shotRetail IT spending is expected to surpass $190 billion in 2015, driven by trends such as omnichannel integration. In this era of technical innovation, consumers want all touch points with a brand to be interconnected for a seamless shopping experience whether online, in store or on a mobile device.  To respond to this need and provide consumers with the exceptional shopping experience they desire, forward-looking retailers are implementing far reaching omnichannel strategies in 2015.

So what do retailers need to consider when they set out to not only provide their products and services across various channels, but to actually design and build out meaningful customer journey experiences that flow smoothly from one channel to another, a true ominchannel approach?

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Bebe Optimizes The Online Shopping Experience With Qubit

As e-Commerce traffic and sales continue to rise, retailers are striving to win greater market share by creating a more compelling, streamlined and valuable online shopping experience. But because there are so many different components of the typical e-Commerce site, retailers must test the overall effectiveness of different tactics, such as offering free shipping thresholds and promoting compelling content on the homepage.

For bebe, a women’s contemporary fashion retailer, e-Commerce currently accounts for 15% of topline and 25% of domestic retail revenue, according to Erik Lautier, EVP and Chief Digital Officer. To drive engagement online and continue this relationship across channels, bebe focuses on personalizing the experience.

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71% Of CEOs Say Omnichannel Fulfillment Is A Top Priority

DN PwC-JDA 041615An increasing number of retailers are offering faster and more efficient delivery options, making consumers come to expect buy online, pickup in-store and same-day delivery, among other services. As a result, 71% of retail and consumer goods CEOs say omnichannel fulfillment is a top or high priority, according to research from PwC.

For the second year, PwC analyzed inventory management challenges, goals and investments among retail and consumer goods CEOs. The survey, titled: The Omni-Channel Fulfillment Imperative, was sponsored by JDA Software.

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DICK’S Sporting Goods Maintains Focus On Omnichannel Excellence

dicks head shotIn 2014, DICK’S Sporting Goods realized the bottom-line impact of omnichannel strategies

The sporting goods retailer’s e-Commerce business reached 14.4% of total sales in Q4 2014, up more than 2% from Q4 2013. Executives also noticed another important trend: e-Commerce sales increase by up to 50% in a local market when a brick-and-mortar store is present. This leads to increased sales, since omnichannel customers typically spend three-times more on average than those who just visit DICK’S Sporting Goods stores.

These findings “point to the strength of our entire ecosystem working together within a community,” noted Rafeh Masood, VP of Customer Innovation Technology at DICK’S Sporting Goods. This community connection brings the retailer back to the heart of what DICK’S Sporting Goods is all about: Bringing people together.

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Retail In 2015: It’s Payback Time For Apps

VP site only Appboy head shot
In 2014, retailers really embraced mobile apps. TechCrunch recently reported that unique app sessions in the shopping and lifestyle categories increased overall by as much as 174% year over year.

But will retailers see a real return on the investment they poured into mobile apps in the year to come?

That will depend on how well they grasp the opportunities — and challenges — ahead. It’s not enough to just install an app. Savvy retailers must not only understand both changing consumer behavior and new technologies, but also how they can use apps to help them react to these changes. 

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Cultivating Loyalty In The Digital Age

VP site only QuickPivot head shotIndustry data shows that three in five Americans (59%) would try a new brand or company for a better service experience, and 70% of buying experiences are based on how the customer feels they are being treated. 

As we strive for better integration between technology (marketing automation tools, CRM, social listening platforms) and massive amounts of data, marketers still find themselves at a point of heartbreaking irony. At a time when so much is known about the customer, marketers still struggle to build loyal and lasting customer relationships.

In fairness to marketers, data silos and weak marketing systems still hamper efforts, but an equal hindrance is the know-how and experience in crafting loyalty programs that keep the “human” side of their business alive in order to cultivate long-term brand loyalty in the digital age.

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