Sears Extends “Reserve It” Service To Shop Your Way Members

Some consumers may believe shopping online is more convenient, but it can be challenging to purchase apparel online because of the inability to try on items.

Sears has created a new “Reserve It” service to address this challenge, and allow consumers to make more efficient online buying decisions. With “Reserve It,” consumers have the ability to shop online, reserve items at their preferred stores and then eventually try on and purchase items. The complimentary service is available to all Shop Your Way loyalty club members.


Amazon And The NYC MTA Roll Out Interactive Subway Kiosks

Amazon and the NYC Metropolitan Transportation Authority (MTA) are striving to make holiday shopping easier for commuters by rolling out digital kiosks in subway stations.

The “On the Go” kiosks, built by Control Group, will present commuters with interactive digital ads featuring curated products from the Amazon Consumer Electronics Holiday Gift Guide. Brands featured in the guide include Belkin, Bose, Intel, Microsoft, Samsung, SONOS, and Sony. Relevant content and tips from the MTA also will be delivered via the kiosks.


The Future Of Holiday Retail: Mobile, Beacons And Wearables, Oh My!

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With Black Friday upon us, images of crowded malls, arms weighed down with shopping bags, and long lines may come to mind. 

But shopping doesn’t have to involve camping out for hours for big discounts or waking up at 3 a.m. A closer look at the retail landscape today may bring into sharp relief just how dramatically things have shifted to meet consumer expectations of convenience, personalization and efficiency. In-store and online shopping have evolved significantly and innovation in retail technology is not slowing down anytime soon.


CVS Health Accelerates Innovation With New Lab In Boston

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By establishing in-house innovation labs, retailers like Nordstrom, Walmart and Zappos are focusing on testing new tools, technologies business concepts. 

CVS Health is the latest retailer to join the innovation lab fray. This week, the retailer signed a lease to open a new Digital Innovation Lab on Huntington Ave. in Boston, Mass. The 15,130-square-feet location will serve as a hub for the CVS Health Digital team, which will remain headquartered in Woonsocket, R.I. Recently, CVS Health also opened a new Digital Experience Center at the company’s headquarters, and is actively recruiting new talent for both locations.


Keeping An Eye On Returns This Holiday Season

Kevon Hill head shotFrom free shipping promotions to hiring an army of seasonal employees, it seems like every day a retailer announces a new competitive initiative to guarantee a painless holiday shopping experience — hoping that customers come back long after the tree has come down. But for e-Commerce, now more than ever, it’s not only how the holiday rush is handled, but also what happens after the gifts are opened, that most resonates with shoppers and moves the needle in establishing customer loyalty year-round.

Yes, I’m talking about returns and I’m making the case that investing in returns throughout the holidays and beyond is investing in long-term customer loyalty. No business likes putting money back in the hands of its customers, but simplifying the return of an unwanted, over-sized cat sweater is an indirect yet impactful way to promote customer loyalty.


Why I Can’t Stop Thinking About Rebecca Minkoff’s Connected Store

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I can’t seem to contain my excitement after seeing the new Rebecca Minkoff flagship in SoHo, New York City yesterday. 

For those of you who or are unfamiliar with the New York City area, Greene Street — where the Rebecca Minkoff store is located — is basically the Mecca of fashion. Luxury names, such as Jill Stuart, Jack Spade, Tiffany & Co. and Stella McCartney are dispersed along the block. Startup darlings, including Warby Parker and Piperlime also have flagships nearby. 


Rebecca Minkoff Unveils Connected Store Of The Future

Flagship stores have become fertile testing grounds for brands and retailers eager to create more seamless and enjoyable shopping experiences. 

Rebecca Minkoff is the latest designer to unveil her omnichannel vision through a partnership with eBay Inc. The new connected store in SoHo, New York City, has a thriving ecosystem consisting  of a large touchscreen display, RFID tags, interactive fitting rooms and mobile apps.


Rethinking Omnichannel and Brand Identity: Connecting the Physical with Digital

VP  site only TCS head shotOne thing that’s on the top of every retailer's mind these days is how to deliver differentiated experiences that create brand value and build sustainable competitive advantage in a world where customers move seamlessly between their digital and physical worlds.

Let me set the stage for you with a recent personal experience that underscores the need to fully integrate a company’s online presence with their physical presence.


50% Of Brick-And-Mortar Sales Are Influenced By Digital Channels

RR L2 ImageDigital channels influenced up to 50% of all in-store retail sales in September 2014, up from 36% in September 2013. This coincides with the growing number of shoppers who showroom (72%) and webroom (78%).

The 2014 Omnichannel Retail report, commissioned by L2 in partnership with RichRelevance, examines omnichannel data across 100 brands and investigates retailers’ efforts to drive customers into stores.

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