'Tis The Season To Tailor Marketing Campaigns To Mobile-Empowered Shoppers

Ramsey Masri OtherLevelsHoliday shoppers are frequently creatures of habit, but as retailers and marketers know, shoppers' habits are changing.

This holiday season, retail marketers are faced with the challenging task of building bridges between customers' traditional holiday expectations (sales, discounts, holiday promotions) and the new realities of the mobile marketplace (smartphone browsing, easy-to-use shopping apps, mobile rewards programs, online offers, tantalizing text messages and more).


Results Are In! Find Out Which Omnichannel Tactics Work Best

1omnichannelEffective omnichannel strategies are helping retailers improve loyalty, increase brand interactions and boost basket size, according to the 114 business leaders surveyed for the 4th annual Retail TouchPoints Omnichannel Survey.

Although the term "omnichannel" is now part of our everyday retail dictionary, many business executives are still trying to figure out the most effective strategies. While the brick-and-mortar store continues to be the most prevalent selling channel, online sites are now in relatively equal standing.


Shopping Joins Football-Watching As Prime 'Sofa Sunday' Activity

It's the Sunday evening of the long Thanksgiving weekend. You've finally made a significant dent in the leftovers and your most annoying relatives are on their way to the airport. So what do you do?

For many people the answer is, apparently, shop online using your handheld device. Aggregated advertiser data from MediaMath shows a definite spike in mobile traffic on "Sofa Sunday," with the most purchases made from 7 pm to 11 pm. In an interview with Retail TouchPoints, Edwin Lee, VP of Retail at MediaMath, explained the trends that are fueling the Sofa Sunday phenomenon, and revealed how retailers can best take advantage of consumer activity during this critical portion of the holiday weekend.


Target, REI, H&M Take On The Holidays In Unique Fashion

Will the recent terror attacks in Paris have a dampening effect on holiday sales? What other factors will impact holiday shopping in 2015? Retail TouchPoints has been following all the news and predictions around what to expect this year, and in this article you'll find a comprehensive collection of predictions, implementations and strategies.

Most forecasters continue to predict that the 2015 season will be a robust one for retailers. Lower gas prices are putting more dollars in consumers' pockets, and rising confidence is making shoppers more willing to take that money out of those same pockets.


Target Leverages Mobile And Social Tools To Personalize Holiday Shopping

Target is engaging in a full court press to make "click and mortar" a reality for the 2015 holiday season. Initiatives include:

• Free shipping and returns through Dec. 25;

• New this season: International shopping and shipping to more than 200 countries and territories;

• Expansion of its Curbside pickup service to 121 stores (up from 21), which allows customers to complete their shopping without leaving their cars, at Target stores in Philadelphia, San Francisco, New York-New Jersey and Chicago;

• Expansion of the Instacart on-demand grocery delivery service to an additional territory in San Francisco. The service was piloted and initially offered in Minneapolis.


UK Home Improvement Retailer Upgrades Omnichannel Customer Experience

Wickes StoreWickes, a 256-store UK home improvement retailer, will upgrade both in-store and omnichannel customer interactions with a chainwide implementation of the OneView Commerce platform to take place during the first half of 2016.

The retailer, part of the Travis Perkins Group, is the first of its 19 brands to deploy the OneView Digital Store Platform, and is doing so with a full in-store POS and cross-channel implementation.


Pier 1 Imports Adopts Certona For Omnichannel Personalization

Pier 1 Imports, a furniture and décor retailer, has partnered with predictive personalization platform provider Certona to deliver a tailored omnichannel experience to its customers. The partnership will support the retailer’s development of its ‘1 Pier 1’ corporate initiative, which is designed to create one cohesive experience in its brick-and-mortar and e-Commerce channels.

By leveraging the Certona platform, Pier 1 Imports can deliver curated, personalized product recommendations to its customers via the online store, mobile and email.


Mi9 Retail Acquires Raymark

Mi9-logoMi9 Retail has acquired Raymark Xpert Business Systems. The newly combined company will offer a broad suite of real-time enabled applications including merchandising, analytics, point of sale, omnichannel, clienteling and CRM, while continuing to support and develop all existing applications. Neither party disclosed a purchase price.

Based on the growth of its flagship solution that combines merchandising and business intelligence, Mi9 Retail has experienced strong growth over the past two years. Built on a common set of web technologies, retailers can deploy this solution in the cloud, on premises or as a service.


Differentiation In A Channel-Agnostic World

1Traci Gregorski MarketTrackThe "antennas" of advertisers and retailers are sharply raised as the holiday season rapidly approaches. Smart advertisers and retailers understand what is at stake, and know that it's a newly transformed landscape out there, with both risk and opportunity.

Emerging technologies with real-time access, dynamic pricing and personalization have created an even more competitive landscape. Differentiation in this environment is the main challenge, based on cross-channel competition and the changing way that consumers interact with messaging. Standing out in the crowd is tougher than ever and requires going beyond simply matching price or offering a compelling promotion.


Kohl's To Open New Store Formats As Part of Growth Strategy

1kohls store smallKohl's will add three new concepts to its store footprint in 2016. The department store retailer will open five to 10 smaller, more agile 35,000-square-foot stores in underserved markets as well as 10 to 15 FILA sports apparel stores in outlet malls. In addition, the retailer plans to open two more Off-Aisle by Kohl's off price locations in 2016, following a single-store pilot of the concept.

"We are in a strong position to explore new formats as an additional avenue for growth and diversification," said CEO and President Kevin Mansell, speaking at the WWD Apparel and Retail CEO Summit on Oct. 27.

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