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Inventory Optimization Tops Retailers’ Omnichannel Priorities

shadow RTP RT027 SR InventoryJS Sept 2014Today’s savvy, digitally connected consumers don’t see separate commerce and marketing channels. Instead, they see brands and experiences.

As a result, consumers expect that their favorite brands and retailers provide a real-time, 360-degree view of products, offers and more. Most importantly, they want to be able to complete a purchase on the channel of their choice, and have it delivered through any channel and at any time.

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Macy’s Invests In New Omnichannel Strategies

Macy’s, Inc. has unveiled new developments in its omnichannel strategies and technology investments as the retailer focuses on innovatively engaging and serving customers. Implementations at both Macy’s and Bloomingdale’s stores include Apple Pay, shopBeacon, same-day delivery and smart fitting rooms.

Among the series of initiatives is Apple Pay, which will be implemented in all Macy’s and Bloomingdale’s stores. The new payment offering, which will be available via iPhone 6 and iPhone 6 Plus mobile devices, is expected to help simplify the payment process for shoppers. In addition, Macy’s and Bloomingdale’s both have introduced new mobile wallets, which are designed to allow shoppers to easily store and access coupons and offers for the Macy’s Star Rewards and Bloomingale’s Loyallist programs. The wallets will be included in both mobile apps beginning November 2014.

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Chico’s Exec Discusses The Next Generation Of Personalization

Screen Shot 2014-09-10 at 9.05.16 AMRetailers today are striving to create unique and memorable experiences across all channels. 

The combination of customer data, e-Commerce, mobile technology, social engagement and even interactive digital signage, can help create a compelling brand experience, and in turn, stronger relationships between a brand and its consumers.

Chico’s FAS is one retailer taking this customer-centric, omnichannel approach to marketing and commerce.

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A Platform For Omnichannel Success

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Retailers are not meeting consumers’ demands for seamless and consistent experiences across all channels. To meet and exceed customer expectations, retailers must evolve from a siloed channel approach to a centralized commerce approach.

This infographic, courtesy of iQmetrix, outlines consumers’ current expectations and retailers’ omnichannel aspirations.

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Whole Foods Market Launches One-Hour Delivery In 15 U.S. Cities

Instacart infographic hiresWhole Foods Market has formed a new partnership with Instacart to provide one-hour delivery to customers in select cities. Soon, shoppers also will have the ability to place orders through Instacart and then pick up their orders at participating stores.

Customers can order from Whole Foods Market by visiting Instacart.com or using the Instacart mobile app.  After selecting their ZIP code, customers add items to their virtual carts, select a delivery window and complete their transactions.

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The Coffee Bean & Tea Leaf Sees Summer Success With Cross-Channel Campaign

The Coffee Bean & Tea Leaf had a joyous summer due to the success of its “Keep Cool and Summer On” campaign, which was crafted to promote the merchant’s line of iced beverages.

Noted as the “most significant and comprehensive” advertising campaign in the brand’s history, “Keep Cool and Summer On” initiative targeted Millennial consumers across multiple channels, including radio, more than 100 billboards and bus shelter advertisements, digital video and banner ads, according to Diane Kuyoomjian, VP of Marketing for The Coffee Bean & Tea Leaf.

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Meet The Retail TouchPoints Advisory Board

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Retail TouchPoints (RTP)
is proud to introduce the Retail TouchPoints Advisory Board! The Board includes a select group of leading retail executives, invited to join together to collaborate with each other and provide advice on future RTP editorial coverage.

RTP Advisory Board members include a wide variety of retail companies, from large national Tier 1 brands to regional stores and e-Commerce specialty merchants. They bring unique perspectives and industry expertise to the table.

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Eu Yan Sang Expands Digital Presence With Demandware

Eu Yan SangAsia-based health and wellness company Eu Yan Sang has ramped up its digital strategies with help from Demandware Commerce.

In less than five months, Eu Yan Sang launched an e-Commerce site for Singapore on the cloud-based platform. The retailer also has plans to further expand its digital presence within the region. Future plans include: Centralizing the entire customer experience, investigating responsive design, and facilitating omnichannel excellence by incorporating digital technology into the store.

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Omnichannel Helps Macy’s Boost Sales By 3.3%

Macy’s Inc. reported sales of $6.3 billion for Q2 2014, a 3.3% increase over the same period in 2013. For the first half of 2014, sales for Macy’s, Inc. reached $12.5 billion, up 0.7% year over year.  

During a quarterly earnings report, Macy’s, Inc. Chairman and CEO Terry Lundgren noted that the entire organization has “confident optimism” for the rest of the year following a successful quarter.

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How Foot Locker Is Winning The Multichannel Race With Inventory Visibility

Hicks Ken CEO Foot Locker Inc Hi-Res
Today’s retail customer shops in a number of different ways — online, through their mobile devices, in stores, in print — and we retailers must adapt to these new shopping trends. This requires us to be more flexible in order to personalize the shopping experience across channels. We know, for example, there are people who go into the store to look at our merchandise and then buy it online, while others will go online to get product information and then buy it in-store. The only way to support these new shopping patterns effectively is with an enterprise-wide view of inventory.

Making It Easy For The Customer

Our whole concept at Foot Locker Inc. is to make it easy for our customers to shop the way they want to shop. That’s why we make our entire inventory available to our customers and our stores. Let me give you some examples.

A customer may come into one of our Foot Locker stores looking for a particular Jordan basketball shoe in a size 12. If we don’t have that size or color in the store, an associate can look on the register or their mobile device to find a Foot Locker store nearby where the customer can go and pick up the shoe right away. Or the customer can order the shoe they want in the store and have it shipped to either their home or to the store so they can pick it up later.

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