Special Reports

Retail TouchPoints Special Reports provide a comprehensive, detailed look at a specific industry trend or topic. Each article features industry insights, statistics, expert quotes and case study examples. Topics include Omnichannel Customer Service, Social Media, Retail Payment, Next-Gen Technologies and much more.

E-Commerce Outlook Guide 2017

This second annual Retail TouchPoints E-Commerce Outlook Guide brings together insights into the most vital digital commerce trends, from 15 top industry experts and leading-edge retailers including Touch of Modern, Chain Reaction Cycles and Lovesac. They also share predictions for what 2017 will bring. Only one thing is certain: there will be change, and lots of it — particularly as e-Commerce continues to not just grow but to exert greater influence on other channels, from brick-and-mortar stores to social networks. This guide, designed to help readers find the solutions that fit their needs as well as the needs of their…

How To Gain ROI And CX Values From Beacon Strategies

Beacons can help retailers access information about in-store shopper activity and deliver a better customer experience by implementing a layer of e-Commerce-style analytics on their store shelves. When used as part of a complete omnichannel strategy, the sky (or at least the retailer's ceiling) is the limit. If you're on the fence about implementing beacons, this Retail TouchPoints special report will identify the benefits of beacon technology — through real-world examples from Sephora, GameStop, Macy's, Rite Aid, County Market, Heineken and other retailers. Fill out the form to unlock the potential of beacons!

Store Of The Future: Staying Relevant For The Evolving Shopper Journey

The physical store has become just one among many touch points on a radically revamped shopper journey. The same forces that are making the distinctions between "omnichannel retail" and just plain "retail" disappear are already changing the ways that stores are designed, laid out, equipped, staffed and managed. What also becomes clear is that the store needs to remain a highly relevant part of a multi-channel retailer's offerings.

Rethinking Loyalty In The New Era Of Retail

Retailers know all too well about the virtues of loyal customers. Rather, it's the customers who need to be sold on the virtues of being loyal to a retail brand. This Retail TouchPoints Special Report examines the ingredients that go into successful loyalty programs for today's consumers. Programs that create strong and reciprocal bonds with customers are employing the following techniques: Personalization Participation Exclusive and Experiential Rewards Immediate, Mobile-Oriented and Gamified Strategies Fill out this form to learn the latest about loyalty!
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