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Special Reports

Retail TouchPoints Special Reports provide a comprehensive, detailed look at a specific industry trend or topic. Each article features industry insights, statistics, expert quotes and case study examples. Topics include Omnichannel Customer Service, Social Media, Retail Payment, Next-Gen Technologies and much more.

Rethinking Loyalty In The New Era Of Retail

Retailers know all too well about the virtues of loyal customers. Rather, it's the customers who need to be sold on the virtues of being loyal to a retail brand. This Retail TouchPoints Special Report examines the ingredients that go into successful loyalty programs for today's consumers. Programs that create strong and reciprocal bonds with customers are employing the following techniques: Personalization Participation Exclusive and Experiential Rewards Immediate, Mobile-Oriented and Gamified Strategies Fill out this form to learn the latest about loyalty!
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Engaging And Empowering The Modern Workforce

As retailers build out their omnichannel operations and engagement strategies, associates' to-do lists and necessary skill sets are growing dramatically. In this special Retail TouchPoints feature, industry analysts and experts illustrate how retailers can capitalize on the power of their greatest assets: their store associates.
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10 Hot Topics For Holiday Planning

The stage is set for a profitable holiday season, but to achieve it retailers will need to go where the shoppers are, rather than count on consumers coming to them. Increasingly, that means having a smart, aggressive digital strategy in place, with mobile front and center. The NRF has forecast a 3.1% growth rate for retail sales in 2016, exceeding the 10-year average of 2.7%. To help retailers both compete and succeed in a tough but opportunity-rich environment, we've produced the Retail TouchPoints 2016 Holiday Guide. We explore 10 key topics in this year's guide, supplemented with insights from the…
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How To Gain ROI From IoT

Internet of Things (IoT) devices are gaining traction throughout retail as the newest "it" technology. Whether deployed in the store or as part of the household, wireless IoT applications are giving merchants the chance to discover the holy grail of retailing: deeper insights into individual shopper behavior. Retailers including Target, Ace Hardware, Best Buy and Staples already have piloted or implemented IoT solutions in stores, with IoT-related spending expected to reach $2.5 billion by 2020. Download this Retail TouchPoints special report to learn about the expanding role of IoT solutions in retail and discover why understanding the technology's value proposition…
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Millennials' Clout, Mobile’s Growth & Industry Innovation Highlight Top 10 Mid-Year Topics

With Millennials moving into their prime purchasing years and consumers of every age seeking convenience, retailers are being challenged to meet customers at every point of their shopping journey, and to do so on the shopper's terms. Merchants are scrambling to innovate their e-Commerce and mobile offerings while at the same time amping up the experiential elements of their in-store experience. The Retail TouchPoints top 10 most-viewed articles at mid-year highlight many of the major shifts seen throughout the retail industry, and provide a glimpse into the issues brands have had to deal with in 2016. Topics that caught the…
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Perfecting Personalization: 4 Retail Success Stories

For retailers large and small, it's no longer a question of whether to personalize their customer engagement. The questions now revolve around how much personalization, and what kinds, are most effective. In essence, retailers need to "personalize" their personalization efforts, continuously adjusting and fine-tuning them to ensure they don't cross the line that separates "helpful" from "creepy."
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