Menu
RSS
Special Reports

Retail TouchPoints Special Reports provide a comprehensive, detailed look at a specific industry trend or topic. Each article features industry insights, statistics, expert quotes and case study examples. Topics include Omnichannel Customer Service, Social Media, Retail Payment, Next-Gen Technologies and much more.

SMBs Get Social, Spotlight Brand Value To Stand Out

In today's retail climate, with traditional brands struggling to engage consumers and reel in sales, smaller retailers have a gigantic opportunity to stand out. SMBs can take advantage of consumers' desire for differentiated offerings that provide more experiential and personal journeys, using their nimble nature to set themselves apart from competitors.Download this Retail TouchPoints special report to discover how SMBs are taking advantage of a new reality in which: The brand has become more valuable to the SMB's success than ever before; Storytelling drives word of mouth marketing; Social media communication bridges the gap between SMB owners and consumers; and…
Read more...

Survey: Reducing Friction Across The Omnichannel Customer Journey

Retailers across the spectrum see the value that omnichannel strategies bring to their organizations. This report, based on 117 responses to the fifth annual Retail TouchPoints Omnichannel Survey, reveals how retailers are mastering omnichannel by: Tracking consumer activity across the omnichannel purchase journey; Focusing on cross-channel inventory visibility; Making inventory accessible across all channels; Integrating stores more firmly into the distribution process; Deploying a wider range of analytics tools; Providing more cross-channel information access to customers; Arming front-line associates with a wider range of data; and Empowering store associates to match competitive prices. Get the complete survey results!
Read more...

Payment Focus Shifts From EMV To Friction-Free Digital Commerce

A funny thing happened on the way to full EMV adoption in the U.S.: the effort to remove checkout friction from digital commerce — particularly in the fast-rising mobile commerce realm — stole EMV's thunder. Increasingly, consumers want to complete purchases right on their mobile devices, but the checkout experience is still time-consuming and clumsy. Enter: one-click digital payment. Download this special report to learn more about today's fractured payments landscape, including: How EMV acceptance is pushing fraud risk to SMBs and digital commerce; What's behind the slow adoption of mobile wallets; and 5 steps for mitigating payment fraud risk.…
Read more...

E-Commerce Outlook Guide 2017

This second annual Retail TouchPoints E-Commerce Outlook Guide brings together insights into the most vital digital commerce trends, from 15 top industry experts and leading-edge retailers including Touch of Modern, Chain Reaction Cycles and Lovesac. They also share predictions for what 2017 will bring. Only one thing is certain: there will be change, and lots of it — particularly as e-Commerce continues to not just grow but to exert greater influence on other channels, from brick-and-mortar stores to social networks. This guide, designed to help readers find the solutions that fit their needs as well as the needs of their…
Read more...
Subscribe to this RSS feed