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Special Reports

Retail TouchPoints Special Reports provide a comprehensive, detailed look at a specific industry trend or topic. Each article features industry insights, statistics, expert quotes and case study examples. Topics include Omnichannel Customer Service, Social Media, Retail Payment, Next-Gen Technologies and much more.

2017 Outlook Guide: Insights And Predictions From 13 Industry Experts

The Retail TouchPoints 2017 Outlook Guide provides answers to some of the most pressing questions retailers face today, from "How do I keep my store relevant to today's consumer?" to "Is it time to invest in a mobile payments option?" But the most common theme among the contributions from 13 retail industry experts is the customer. From enhancing digital offerings to personalizing and curating a unique experience for each shopper, engaging the customer where, when, and how he/she wants to engage remains a top priority — and an enormous challenge — for retailers large and small, online and offline, across…
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2017 Technology Preview

Exclusive Predictions From 15 Retail Executives For the fifth year, Retail TouchPoints has asked leading retail experts to share their insights on what to expect from new technologies and trends in the coming year. We have collected input from 15 executives who have shared fascinating, and sometimes surprising, predictions. Each executive was asked to answer the following question: Which technology trend will impact the retail industry most significantly in 2017 (and why)? For the 2017 report, we have split the predictions into 6 different categories. Columns are listed alphabetically by company name within each category. Let us know if you…
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Innovation Labs Turn Cutting-Edge Ideas Into Real-World Success

It's no exaggeration to say that the retail experience is being transformed by technology. Some of the innovations are highly visible — sophisticated mobile devices, interactive digital signage and virtual reality (VR) goggles, to name just a few. Some are hidden, like the multitude of RFID tags that streamline supply chains and make real-time inventories accurate. But enormous or minuscule, customer-facing or out of sight, such innovative solutions are moving from a "nice to have" extra and into the category of a "business basic." Download this Retail TouchPoints special report to discover that there are many paths to finding —…
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SMBs Get Social, Spotlight Brand Value To Stand Out

In today's retail climate, with traditional brands struggling to engage consumers and reel in sales, smaller retailers have a gigantic opportunity to stand out. SMBs can take advantage of consumers' desire for differentiated offerings that provide more experiential and personal journeys, using their nimble nature to set themselves apart from competitors.Download this Retail TouchPoints special report to discover how SMBs are taking advantage of a new reality in which: The brand has become more valuable to the SMB's success than ever before; Storytelling drives word of mouth marketing; Social media communication bridges the gap between SMB owners and consumers; and…
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Survey: Reducing Friction Across The Omnichannel Customer Journey

Retailers across the spectrum see the value that omnichannel strategies bring to their organizations. This report, based on 117 responses to the fifth annual Retail TouchPoints Omnichannel Survey, reveals how retailers are mastering omnichannel by: Tracking consumer activity across the omnichannel purchase journey; Focusing on cross-channel inventory visibility; Making inventory accessible across all channels; Integrating stores more firmly into the distribution process; Deploying a wider range of analytics tools; Providing more cross-channel information access to customers; Arming front-line associates with a wider range of data; and Empowering store associates to match competitive prices. Get the complete survey results!
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Payment Focus Shifts From EMV To Friction-Free Digital Commerce

A funny thing happened on the way to full EMV adoption in the U.S.: the effort to remove checkout friction from digital commerce — particularly in the fast-rising mobile commerce realm — stole EMV's thunder. Increasingly, consumers want to complete purchases right on their mobile devices, but the checkout experience is still time-consuming and clumsy. Enter: one-click digital payment. Download this special report to learn more about today's fractured payments landscape, including: How EMV acceptance is pushing fraud risk to SMBs and digital commerce; What's behind the slow adoption of mobile wallets; and 5 steps for mitigating payment fraud risk.…
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