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Special Reports

Retail TouchPoints Special Reports provide a comprehensive, detailed look at a specific industry trend or topic. Each article features industry insights, statistics, expert quotes and case study examples. Topics include Omnichannel Customer Service, Social Media, Retail Payment, Next-Gen Technologies and much more.

2016 Pricing Regroup: To Hike Or Not To Hike

Retailers might be forgiven for being just a tad schizophrenic when it comes to the topic of pricing. On one hand, they know that competitive price intelligence and price optimization are “business basics” in today’s retail environment. Consumers can compare products and prices virtually anywhere via their mobile devices, and because Amazon can shift prices multiple times per day, advanced pricing tools are a must-have for all other retailers.

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Can Retailers Keep Pace With Millennial Consumers?

Retailers know they have to adapt marketing and advertising messages to target each new generation of shoppers. But the evolution of technology over the past 20 years has forced merchants to speed up their understanding of today's more technologically advanced Millennials.

The Millennial generation has grown up with the technology revolution and is now gaining more buying power, motivating retailers to tap into more content-based campaigns that are focused on a personalized customer experience.

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2016 Outlook Guide

What Are The Greatest Challenges Facing Retailers In 2016?

Where are retailers along the path to omnichannel excellence? How much time and budget should be devoted to security issues in 2016?

These and other urgent questions are answered in the Retail TouchPoints 2016 Outlook Guide, featuring 11 retail industry experts — analysts, consultants, researchers and retailers — sharing their expertise and predictions for 2016 and beyond.

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Small Retailers Go Big For The Holidays

Shadow RTP RT070 SR SMB Nov 2015When the holiday season rolls around, SMB retailers are even more aware of the challenge of standing out from the crowd of larger retailers with bigger marketing budgets.

Even though their larger competitors are pouring funds into holiday promotions and doorbuster deals, SMB retailers have high hopes when it comes to the 2015 holiday season: The ShopKeep Q3 2015 Small Business Index revealed that 76% of small business owners are optimistic about the 2015 holiday season, up from 68% in Q3 2014.

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