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Special Reports

Retail TouchPoints Special Reports provide a comprehensive, detailed look at a specific industry trend or topic. Each article features industry insights, statistics, expert quotes and case study examples. Topics include Omnichannel Customer Service, Social Media, Retail Payment, Next-Gen Technologies and much more.

New Rules And Realities For The Modern Enterprise

Retail Innovation Conference 2017 Recap The 2017 Retail Innovation Conference brought together key innovators and disruptive leaders who shared best practices and predictions for the short- and long-term future of retail. This recap report highlights the most important takeaways retailers need to have in their arsenal in 2018 and beyond,…
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Navigating The New, Non-Linear Customer Journey

As the variety of shopping channels and touch points increase and morph, retailers must expand their toolset for charting an increasingly complex shopper journey. Up to 63% of marketing professionals rely on journey maps to visualize the consumer's path to purchase, according to 2016 research from Forrester. This Retail TouchPoints…
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Exclusive Survey: Impact Of New Retail Roles

Retail companies continue to add new titles and tweak existing ones in order to transform their businesses and prepare for the digital retail future. This exclusive survey report features insights from 195 retail executives. Key takeaways include: 75% of retailers have added new roles in the past three years or…
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Brand Advocates Boost Conversions With Referral Marketing

Creating a successful referral marketing program involves more than simply pasting "Refer a friend!" buttons all over your web site. Multiple elements need to work in harmony, from the program structure and incentives offered to the overall shopping experience. But such programs are worth the effort: Referred customers typically convert…
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