It seems like everyone is talking about advertising in ChatGPT. Â Historically, marketers advertised in new media properties, like…
Executive Viewpoints September 28
In today’s AI-first world, online consumers are sure to encounter AI-powered experiences as they shop. The opportunity for…
Executive Viewpoints September 24
Lower costs and faster design tools are giving small businesses the freedom to test ideas, learn from customers…
Executive Viewpoints September 21
Across hundreds of conversations with merchandising, marketing, and operations teams, the same production pattern shows up: four weeks to three months per catalog, and outdated within days of shipping. The…
September 28
Since the beginning of ecommerce, shoppers have performed some fairly consistent mental math when buying online. The larger the item, the…
Executive Viewpoints September 18
Most CPG holiday budgets are still built around a single moment: Black Friday. It’s the biggest promotional push…
Executive Viewpoints September 17
Weekends are retail’s busiest and most important trading days; it is when footfall peaks with the greatest number…
Executive Viewpoints September 15
Following Kroger and Dollar General, Target has just appointed its first Chief AI Officer (CAIO). Two years ago…
Executive Viewpoints September 14
Shoppable video will only scale when the commerce infrastructure behind it is as seamless, secure, and interoperable as…
Executive Viewpoints September 10
In 2025, 31% of Amazon’s annual online product revenue was generated during the fourth quarter. Gift and holiday…
Executive Viewpoints September 8
