It is no secret that consumers are always in search of the best deals. In fact, 78% said they prefer stores with lower prices while 33% said they follow deals and promotions, regardless of the store name. Consumers are more likely to purchase discounted products: 40% said they would purchase largely discounted products and in bulk. This infographic highlights best promotion methods for retailers to help consumers make purchases within their stores, the influence of media, and the profile of an online impulse buyer.
It is no secret that consumers are always in search of the best deals. In fact, 78% said they prefer stores with lower prices while 33% said they follow deals and promotions, regardless of the store name. Consumers are more likely to purchase discounted products: 40% said they would purchase largely discounted products and in bulk. This infographic highlights best promotion methods for retailers to help consumers make purchases within their stores, the influence of media, and the profile of an online impulse buyer.
