Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S., has entered a multi-year national partnership with buy now, pay later solution Afterpay to support retailers in offering flexible payment solutions to returning shoppers.
The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months.
A number of brands with Westfield locations have recently begun to accept contactless and flexible payment solutions from Afterpay in their stores, including Lush Cosmetics, Aldo, The Children’s Place and The Container Store. Nearly 4.5 million customers have set up an Afterpay Card to shop in person since the solution went live in fall 2020.
“Afterpay is the ideal BNPL partner for us because we share a commitment to providing seamless and effective solutions to retailers that in turn provide increased choice and flexibility for consumers,” said Colin Shaughnessy, EVP of U.S. Leasing at URW in a statement. “We look forward to working together to elevate the in-store shopping and media experience across our portfolio in the U.S.”