Rite Aid Launches Free wellness+ Customer Rewards Program Nationwide

Rite Aid customers and patients nationwide now can sign up for Rite Aid’s new wellness+ customer rewards program designed to provide members with free health and wellness benefits, in addition to shopping discounts and special prices.

The free Rite Aid wellness+ rewards card offers benefits including 24/7 toll-free access to a pharmacist and 10% off Rite Aid brand products. Member-only discounts are listed each week in Rite Aid’s weekly newspaper circulars, and there are special member-only temporary price reductions and offers on register receipts, via e-mail and online. 

Members accrue points with eligible pharmacy and store purchases to get free health screenings and additional merchandise discounts including 20% off non-prescription regularly priced items every day. Members’ wellness+ points are tracked automatically, and a tiered benefits structure combines health and wellness rewards with savings rewards.


Customers can sign up for the new Rite Aid wellness+ rewards card, which requires no membership fee, at any of Rite Aid’s nearly 4,800 stores and get a card to use immediately. They also can sign up online and print a temporary card for immediate use. A coupon for $5 off the member’s next $25 purchase is available when members set up their wellness+ account online, which is designed to allow them to manage their benefits including how many points they have accrued. 

“Our customers told us they wanted a program that offered more than just discounts,” said John Learish, Rite Aid Senior Vice President, Marketing, in a press announcement. “The wellness+ program marries our customers’ fiscal and physical well-being, and we reward them with both member-only shopping discounts and health and wellness benefits that increase the more they shop and the more prescriptions they fill at Rite Aid. We’ve tested this program in four markets over the last six months, and results exceeded our expectations. This is the drugstore industry’s only customer rewards program focused around pharmacy and wellness.”

Featured Event

Join the retail community as we come together for three days of strategic sessions, meaningful off-site networking events and interactive learning experiences.



Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: