Ebay Deepens Luxury Offerings with Certified by Brand Program

Certified by Brand invites designers and brands to scale their resale efforts and provides shoppers with access to an expanded selection of authentic luxury watches, handbags, and jewelry.

Ebay has launched the Certified by Brand program, enabling the marketplace to partner directly with luxury brands and help them scale their presence in the secondary market while offering shoppers access to a wider selection. The program will include new, certified pre-owned, limited-edition and exclusive “only on Ebay” selections from brands such as Konstantin Chaykin, Zodiac Watches and Le Vian. The program is designed to complement Ebay’s Authenticity Guarantee and deliver a more trusted, confident marketplace.

Certified by Brand will include watches, handbags and fine jewelry from a growing roster of luxury brands. All Certified by Brand watch brands will come with a minimum one year warranty, and jewelry and handbag items will include a certificate of authenticity with purchase to instill confidence in every transaction. Listings within the program will be represented by two badge categories:

  • Direct From Brand: The listing is for either new or pre-owned inventory and either comes directly from the brand’s manufacturer or has been previously authenticated by the brand; and
  • Brand-Authorized Seller: The listing is either new or pre-owned inventory from a seller that has been authorized by, and supplied inventory from, the brand.

Additionally, Certified by Brand partners will gain access to consumer insights from Ebay’s global network of buyers and will be able to influence pricing of their brand inventory within the secondary market. Brands and brand-authorized sellers also will be able to control their brand equity and image with access to various Ebay platform channels to amplify their own messaging.

“Certified inventory in the resale market is an undeniable opportunity for brands and authorized retailers, and Ebay is the ideal partner for those looking to scale,” said Tirath Kamdar, Global GM of Luxury at Ebay in a statement. “Ebay’s Certified by Brand program broadens access to both buyers and brands to shop and sell luxury goods with confidence and certainty.”


Ebay has been experiencing roughly double-digit annualized luxury growth since Q4 2019, and its presence in these categories is continuing to climb. The average number of daily fixed price live listings for watches and handbags listed for $500+ and jewelry listed for $300+ in the U.S., UK and Germany grew by double digits in March 2023 compared to March 2022.

Certified by Brand is currently available for brands and buyers located in the U.S. and will continue rolling out to new partners in the coming weeks. Ebay plans to expand the program to new markets over the next year.

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