Hellmann’s Looks to Continue Big Game Momentum with Help from Walmart, Roku
Hellmann’s mayonnaise is hoping to build on the buzz from its “When Sally Met Hellmann’s” Super Bowl commercial…
News February 10
Latest In: Marketing
$8M Well Spent? The Ads that Scored (and the Ones that Fumbled) at Super Bowl LIX
Sunday’s Super Bowl LIX faceoff between the Philadelphia Eagles and the Kansas City Chiefs was action-packed from start…
Features February 10
Revlon, Lids, Tubi and More Get in on Super Bowl Action with Unique Activations
For brands, the Super Bowl has become more than just an annual sporting event — the Big Game…
Features February 7
Giant Eagle to Scale Up Retail Media Network Across Nearly 200 Stores
Supermarket retailer Giant Eagle will leverage the end-to-end platform from Grocery TV to scale up its Leap retail…
News February 7
Four Ways to Turn Transactions into Customer Relationships that Last
As we emerge from the upheaval of the past year, brands face a daunting challenge: forging meaningful connections…
Executive Viewpoints February 7
Generative AI in Retail: 4 Predictions for 2025
The retail industry’s rapid adoption of generative AI technologies will continue in 2025. Throughout 2024, many retailers moved…
Executive Viewpoints February 4
In-Store Retail Media Flexes to Move Beyond Digital Screens
At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its…
Features January 31
Inside Gordon Brothers’ ‘Asset-Light’ Strategy to Rejuvenate the Laura Ashley Brand
Gordon Brothers is most commonly known for helping companies through bankruptcy, handling things like restructuring, financing and asset…
Features January 30
A Pragmatic Guide to Building a Global Retail and Ecommerce Content Strategy
In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to…
Executive Viewpoints January 29Top Stories
