Latest In: Marketing

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5 Simple Steps to Create a High-Impact Brand Sweepstakes

Looking to increase brand engagement, boost awareness and grow customer loyalty? It might be time to run a…

Executive Viewpoints March 11
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30-Year Retail Veteran Reveals how to ‘Thrive in an Exponential World’

Gary Hawkins has been enmeshed in the retail industry for nearly three decades as a practitioner and advisor…

Features March 10
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Target Details Plans to Drive Over $15 Billion in Sales Growth by 2030

Target has ambitious plans to drive an additional $15 billion in sales growth by 2030. Key priorities include…

News March 5
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Rising to the Challenge: The Future of Retail Media in a World With (or Without) Cookies

After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies…

Executive Viewpoints March 5
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How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers

The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer…

Features March 3
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Walmart’s Latest ‘Adaptive Retail’ Adventure: Immersive Gaming + Commerce

Last summer, Walmart executives coined a term to describe retail’s new era: “Adaptive Retail.” Simply put, Adaptive Retail…

Features February 26
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Adopting a Holistic Security Mindset for Ecommerce

Ecommerce cybersecurity and fraud prevention are almost always handled by different teams, but that doesn’t mean they’re completely…

Executive Viewpoints February 26
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Ecommerce in 2025: How Data Quality Powers Growth and Customer Satisfaction

This sponsored content is brought to you by Melissa. Ecommerce businesses can better understand and serve their clientele…

Sponsored February 25
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Barbie Celebrates Black History Month with Black in Fashion Council Partnership, New Releases

Barbie is commemorating Black History Month by elevating Black designers of the past, present and future. Black designers…

News February 21
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