How the Rise of Streaming is Democratizing TV Advertising
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad…
Features February 21
Latest In: Marketing
Instacart May Have Started with Grocery Delivery, but its Future is Focused on Stores
Since its 2012 debut, Instacart has made significant progress in convincing Americans that grocery shopping can be done…
Features February 20
How AI Overviews are Reshaping the Consumer Journey in 2025
With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital…
Executive Viewpoints February 18
Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands
Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile…
Executive Viewpoints February 14
3 Ways Brands are Harnessing the Value of Marketplaces
Omnichannel is the new reality for brands and retailers of all sizes and product types. Results from Retail…
Features February 14
Football Legend Tom Brady Takes Ownership Stake in Sports Collectibles Retailer
Seven-time Super Bowl champion Tom Brady has purchased an ownership stake in a leading sports card and memorabilia…
News February 12
Dick’s Invites Consumers to Try Out for its ‘Varsity’ Influencer Team
Dick’s Sporting Goods is expanding its Dick’s Varsity Team content creator and influencer program by inviting consumers who…
News February 12
5 Key Traits of CTV Advertising Winners
Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove…
Features February 12
DoorDash Partners with Hustler Hollywood for V-Day Gifts, from Sweetly Romantic to NSFW
DoorDash has teamed with adult toy and apparel retailer Hustler Hollywood just in time for Valentine’s Day, offering…
News February 11Top Stories
