Why Brands Need to Get (More) Serious About Battling Counterfeit Products
The problem of counterfeit products remains, paradoxically, both enormous and under the radar. One big reason: given how…
Features January 29
Latest In: Marketing
Unlocking AI’s Potential for Retail Advertising
In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a…
Executive Viewpoints January 28
Pacvue Co-founder on How to Avoid the ‘Shiny Penny Effect’ with AI and Retail Media
Anyone who’s ever been to CES will tell you, it’s a biiiggg trade show. While a lot of…
Features January 28
How One Bike Brand Increased Online Conversions by 110% with CTV
Woom has garnered global acclaim for its children’s bikes, which were scientifically designed for the distinct proportions and…
Features January 27
Thinking Locally to Drive PoS and Expansion Campaigns
Your brand has had great success at home, and now you want to duplicate that in additional markets,…
Executive Viewpoints January 22
Why Emotion is the Most Important Customer Experience Metric
Experiences are, at their core, emotional for customers. Whether it’s the frustration of being stuck in a middle…
Executive Viewpoints January 21
Exclusive: Travel Retailer WHSmith Launches North America Retail Media Network, Plans Significant Store Growth in Region
WHSmith North America (WHSNA) has partnered with commerce media solution SMG to launch a travel-focused in-store retail media…
News January 21
UPDATE: Supreme Court Upholds TikTok Ban, Shutdown Probable as Early as Sunday
[Update as of Jan. 17, 2025] The Supreme Court has unanimously upheld the law forcing TikTok to sell…
News January 17
Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken
Actress Tracee Ellis Ross started building her vision for Pattern Beauty while starring on the sitcom Girlfriends, but…
Features January 15Top Stories
