Generative AI in Retail: 4 Predictions for 2025
The retail industry’s rapid adoption of generative AI technologies will continue in 2025. Throughout 2024, many retailers moved…
Executive Viewpoints February 4
Latest In: Marketing
In-Store Retail Media Flexes to Move Beyond Digital Screens
At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its…
Features January 31
Inside Gordon Brothers’ ‘Asset-Light’ Strategy to Rejuvenate the Laura Ashley Brand
Gordon Brothers is most commonly known for helping companies through bankruptcy, handling things like restructuring, financing and asset…
Features January 30
A Pragmatic Guide to Building a Global Retail and Ecommerce Content Strategy
In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to…
Executive Viewpoints January 29
Why Brands Need to Get (More) Serious About Battling Counterfeit Products
The problem of counterfeit products remains, paradoxically, both enormous and under the radar. One big reason: given how…
Features January 29
Unlocking AI’s Potential for Retail Advertising
In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a…
Executive Viewpoints January 28
Pacvue Co-founder on How to Avoid the ‘Shiny Penny Effect’ with AI and Retail Media
Anyone who’s ever been to CES will tell you, it’s a biiiggg trade show. While a lot of…
Features January 28
How One Bike Brand Increased Online Conversions by 110% with CTV
Woom has garnered global acclaim for its children’s bikes, which were scientifically designed for the distinct proportions and…
Features January 27
Thinking Locally to Drive PoS and Expansion Campaigns
Your brand has had great success at home, and now you want to duplicate that in additional markets,…
Executive Viewpoints January 22Top Stories
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