Amazon Launches Advertising Service for Retailer Apps, Websites
Amazon has unveiled a new offering — the Retail Ad Service — which will allow any retailer to…
News January 9
Latest In: Marketing
How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value
The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer…
Executive Viewpoints January 9
Fanatics, Forever 21, Belk Join Fluent Commerce Media Network
Commerce media company Fluent has added a varied roster of brands to its retail media network, including Fanatics,…
News January 7
Want to See Success in 2025? Answer These 5 Questions
If the events of 2024 taught us anything, it’s that “value” can mean many different things depending on…
Features January 7
Instacart Expands B2B Ad Reach Through New Partnership with Foodservice Solution Cut+Dry
Instacart is scaling the reach of its retail media technology, Carrot Ads, to give advertisers access to the…
News January 6
Setting the Tone for 2025: Moody Maximalism will Drive Style, Design Aesthetics
In 2024 everyone needed an Eras look (the more sparkles the better), Western styles spread well beyond the…
Features January 6
Goodyear Celebrates Centennial of Iconic Blimp with Merch, 100-City Flying Tour
Since 1925, the Goodyear Blimp has been a marketing icon, appearing everywhere from the Olympics to the first…
News January 3
Reducing Cart Abandonment Online: How Composable Commerce Improves Conversions
When dealing with digital cart abandonment, retailers must focus on what they can control — and that’s delivering…
Executive Viewpoints January 3
Navigating the Divide: How Low-Cost Ecommerce has Shattered Consumer Expectations
Temu just became the second most visited ecommerce site, bumping incumbent Ebay to #3 after years of no…
Executive Viewpoints January 2Top Stories
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