4 Ways Retailers can Connect with Gen Z
Retailers have to start understanding Gen Z. They’re in their late teens to mid-20s and have far more…
Executive Viewpoints December 27
Latest In: Marketing
What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity
Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…
Features December 27
How Brands from Walmart to Pacsun Have Harnessed the Power of Digital Twins
In its broadest and most straightforward definition, a digital twin is “a virtual replica of a physical object,…
Features December 23
Sorting Truth vs. Hype: How to Vet AI Products for Retail Marketing
Artificial intelligence isn’t going to replace the marketer, but the marketer who uses AI is going to replace…
Executive Viewpoints December 23
Betting on Commerce Media? Then Don’t Model Your Data
I’m a lawyer, and I’m also a doctor. I’m in Gen Z, yet I’m 45. I like dirt…
Executive Viewpoints December 19
Leading Canadian Media Brand Brings Shoppability to Two Top Shows
Bell Media, one of Canada’s top media and entertainment companies, is bringing curated, shoppable TV experiences to two…
News December 18
David’s Bridal Acquires Wedding Media Brand, Launches Pearl Media to Create ‘Ultimate Inspiration Network’
David’s Bridal has acquired wedding media brand Love Stories TV and is launching into retail media with the…
News December 17
SVP Reveals How Tractor Supply Assesses Tech to Power ‘Legendary’ Service Experiences
A key aspect of Tractor Supply Company’s brand mission is providing legendary customer service. That means investing in…
Features December 16
Cracking the QR Code Quandary: The Right Way to Roll Out QR Codes for Retail
QR code creation has surged by over 200% in the past year. The retail industry in particular has…
Executive Viewpoints December 13Top Stories
