Google Calls Off Cookie-Crumbling Efforts Amid Shifts in Privacy Landscape, Antitrust Trial
Since 2019, Google has been working on plans to eliminate, or at least minimize, the use of digital…
News April 23
Latest In: Marketing
URW Aims to Turn its Malls into ‘Dynamic Platforms for Brand Storytelling’ with Launch of U.S. Media Network
Shopping center operator Unibail-Rodamco-Westfield (URW) is expanding its in-house media and experiential division, Westfield Rise, to the U.S. First…
News April 22
Zales Tests Store of the Future as it Seeks to Make Fine Jewelry an Everyday Accessory
Zales has taken a playful approach in its latest campaign, “Own It,” as it seeks to take fine…
News April 22
Retail Media 2.0: How RMNs Can Compete Like Media Giants
It’s 2025, and retail media isn’t just growing – it’s exploding. With double-digit growth projected this year, brands…
Executive Viewpoints April 22
Tractor Supply Launches Service to Streamline Pet Prescriptions
Tractor Supply has launched Tractor Supply Rx in a bid to enhance convenience for customers ordering medications for…
News April 21
WHY Brands Creative Exec: ‘Innovation is truly ingrained in our DNA’
Everyone says they support innovation, but at too many companies, that support doesn’t go much beyond mission statements…
Features April 17
Western Union Launches Media Network, Seeks to Monetize 15 Million U.S. Customers
Western Union has created a media network business and partnered with sell-side advertising company Magnite, which will provide…
News April 16
Want to Drive Success in 2025? You Need to Diversify Your Social Campaign Creatives
Success in digital advertising doesn’t happen overnight. Instead, it’s the result of thoughtful planning and strategic creativity. With…
Executive Viewpoints April 16
How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do
As consumer shopping behaviors become more fragmented in 2025, the path to purchase is no longer linear and…
Executive Viewpoints April 14Top Stories
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