Latest In: Marketing

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Tractor Supply Launches Service to Streamline Pet Prescriptions

Tractor Supply has launched Tractor Supply Rx in a bid to enhance convenience for customers ordering medications for…

News April 21
Curio Home Goods Featured International Fund for Animal Welfare Munchkin StrollerCoaster Trees for the Future United Nations Global Compact WHY Brands

WHY Brands Creative Exec: ‘Innovation is truly ingrained in our DNA’

Everyone says they support innovation, but at too many companies, that support doesn’t go much beyond mission statements…

Features April 17
Magnite Western Union

Western Union Launches Media Network, Seeks to Monetize 15 Million U.S. Customers

Western Union has created a media network business and partnered with sell-side advertising company Magnite, which will provide…

News April 16
generative AI Karin Tracy Meta

Want to Drive Success in 2025? You Need to Diversify Your Social Campaign Creatives

Success in digital advertising doesn’t happen overnight. Instead, it’s the result of thoughtful planning and strategic creativity. With…

Executive Viewpoints April 16
CTV InMarket Michael Della Penna

How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do

As consumer shopping behaviors become more fragmented in 2025, the path to purchase is no longer linear and…

Executive Viewpoints April 14
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Sephora Rides High as Beauty Partner for WNBA’s Valkyries

Sephora has entered a multi-year partnership with the WNBA’s Golden State Valkyries, the league’s newest team, that include…

News April 10
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How Retailers can Find Balance When Consumers are Polarized on Social Issues

In today’s polarized landscape, companies face complex decisions when it comes to taking a stance on social values.…

Executive Viewpoints April 10
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Pacsun Creates ‘Roadside Stand’ Pop-Up to Kick Off Coachella

Pacsun will operate a “Roadside Stand” pop-up in Palm Springs, Calif. from April 10-12, aligning with the Coachella…

News April 9
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Mind Games' multi-sensory installation at the Nieman Marcus NorthPark in Dallas. (Image courtesy Neiman Marcus)

Smells Like Luxury: Neiman Marcus Debuts Fragrance Subscription Alongside Multi-Sensory Perfume Experience

Neiman Marcus is diving nose-first into scent to engage with consumers both online and in stores, through a…

News April 9
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