Latest In: Marketing

CX Executive ViewPoints inmoment Simon Fraser

Connecting CX and Marketing: How to Create Customer-Centric Experiences That Deliver Business Results

In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However,…

Executive Viewpoints September 3
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Afterpay Helps Retailers Target Younger Shoppers with Afterpay Ads

Afterpay has launched Afterpay Ads, a suite of advertising products designed to help retailers and brands reach, acquire…

News August 27
conversational marketing Executive ViewPoints Matt Ramerman Sinch for Marketing

Consumers Take Control via Conversational Marketing: Why Personalization is Key

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through…

Executive Viewpoints August 26
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To Make ‘Store as Media’ a Success, the Retail Industry Needs a Supportive Ecosystem

In the ecommerce realm, we’ve seen retail media networks emerge and accelerate. But industry experts believe that the…

Features August 20
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Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand.   Deloitte indicated that parents’ projected…

Features August 19
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Shutterfly Acquires Spoonflower for $225M, Doubles Down on Home Décor Growth

The home décor market saw significant growth in 2020 as consumers rushed to outfit their homes for remote…

News August 17
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BigCommerce Sharon Gee

What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key It’s been a big month for BigCommerce:…

Features August 13
Executive ViewPoints GroupSolver listening Rasto Ivanic

Online Survey Platforms Improve Advertising Testing Through Better ‘Listening’

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most…

Executive Viewpoints August 12
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A Power-Packed Content Agenda Makes retailX the Must-Attend Event of the Summer

In just a few short weeks, retailX will pack a wealth of data, insights and practical advice into…

Features August 10
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