All in Good Time: When to Hit ‘Send’ on an Email Campaign
What difference does timing make to the success of a promotional or marketing email campaign? The simple answer…
Executive Viewpoints May 24
Latest In: Marketing
Digitized In-Store Shopping Experiences are the Future of Retail Marketing
In March 2021, U.S. retail sales surged 9.8%, thanks to a third stimulus check and the gradual relaunch…
Executive Viewpoints May 19
Petco Launches Retail Media Network
Petco has partnered with retail media platform CitrusAd to offer its vendors digital advertising opportunities across its ecommerce,…
News May 14
Why Google, Facebook and Instagram Ads Blossomed in 2020 — and Where They’re Headed Next
ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular…
Features May 14
PacSun Names Co-CEOs and New President
PacSun has named Alfred Chang and Mike Relich as its new Co-CEOs, and promoted PacSun Chief Brand Officer…
News May 10
For Affiliate Marketers, Brand Safety is Always On — Equal Parts Partnership and Monitoring Best Practices
It’s been satisfying to see affiliate marketing mature over the past two decades, evolving from a somewhat experimental…
Executive Viewpoints May 7
‘Lowe’s House of Curators’ Emphasizes Style, Interior Design with Special-Edition Collections
Lowe’s is introducing “Lowe’s House of Curators,” a series of bespoke décor curations that will focus on style…
News May 3
PDI Buys GasBuddy, Plans Expanded Promotion Capabilities for the Mobile App
PDI, a global provider of enterprise management software for the convenience and fuel industries, has purchased the GasBuddy…
News April 30
Planning for the Marketing Rebound in a Post-Pandemic Era
Think back to last March 2020 (a scary thought for many): toilet paper was running scarce, emotions were…
Executive Viewpoints April 30Top Stories
