How Andie Reaps Rewards by Investing Time in its Celebrity Partnerships
Celebrity partnerships can be a powerful tool for any retailer. The built-in audience and media-grabbing appeal of the…
Features August 2
Latest In: Marketing
Marketing Metrics: Google Paid Search Tops Return on Ad Spend With 31% YoY Growth
Getting the most out of your advertising budget is an ongoing challenge, so marketers need to examine their…
Features July 27
Consumers are Spending. Premium Loyalty Programs can Help Luxury Brands Capitalize on it
As we emerge from the pandemic, people are ready to once again spend money on high-end items like…
Executive Viewpoints July 23
Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?
Before they’ve even started, the 2020 2021 Olympic Games have already made history. Cardboard beds and logo dilemmas…
Features July 23
Amplify Your Online Presence in Three Steps
Last year, multiple lockdowns and store closures forced fashion retailers to go online. This digital transformation is the…
Executive Viewpoints July 23
Successful Retail Marketing Requires a Skilled ‘Data Translator’
Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the…
Executive Viewpoints July 19
1822 Denim Quadruples Conversions with AI Fit Technology
In order to maximize revenue opportunities online, many apparel and footwear brands are attempting to close the “fit gap.” This refers to the uncertainty many…
Features July 16
Contextual Advertising is the Happy Medium Between Behavioral and Retailer Media
Without a doubt, behavioral targeting is one of the most common tactics that marketers use to reach their…
Executive Viewpoints July 9
Commerce Signals Uses Transaction-Based Data to Help Streamline Retail Marketing Efforts
Omnichannel payment intelligence solution Commerce Signals has launched a transaction-based segmentation library to help digital advertisers reach high-value…
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