Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.
In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in…
Features October 21
Latest In: Marketing
Khronos Group Goal: ‘Create One 3D Model That Works for Everyone’
Efforts to make 3D images look more, well, three-dimensional — and to make their usage practical, consistent and…
Features October 18
As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes
Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be…
Features October 15
Opinion: How Experiments Influence Customer Decisions in a Digital-First World
As businesses aim to adapt and sharpen their skills in the digital-first world, they need new abilities to…
Executive Viewpoints October 15
Everyone’s Talking About the Supply Chain Slowdown. Here’s What Marketers Are Doing About it.
Another unprecedented holiday season is upon us and there is a powerful sense of déjà vu in the…
Features October 14
Exploring the Relationship Between Brands, Retailers and Agencies
The digital transformation accelerated during COVID changed the way we live, work and play. As consumers adopted more…
Executive Viewpoints October 13
Luxury Brands Need an Effective Digital Content Strategy
COVID has driven a fundamental change in consumer shopping behavior over the last year. Customers now expect different…
Executive Viewpoints October 8
How True Religion and Supreme Reaped the Benefits of ‘No Marketing’ Marketing
Within its 25-year lifespan, Supreme has evolved from a highly local New York City institution to a world-renowned…
Features October 8
General Mills, Meijer Cook Up Shoppable Digital Tailgating Experience
General Mills has teamed up with Midwest grocery chain Meijer to create a virtual “homegate” experience for college…
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