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Holiday Marketing 2021 Supply Chain

Everyone’s Talking About the Supply Chain Slowdown. Here’s What Marketers Are Doing About it.

Another unprecedented holiday season is upon us and there is a powerful sense of déjà vu in the…

Features October 14
Executive ViewPoints Gilad Amitai partnerships quotient

Exploring the Relationship Between Brands, Retailers and Agencies

The digital transformation accelerated during COVID changed the way we live, work and play. As consumers adopted more…

Executive Viewpoints October 13
Amplience Executive ViewPoints James Brooke luxury

Luxury Brands Need an Effective Digital Content Strategy

COVID has driven a fundamental change in consumer shopping behavior over the last year. Customers now expect different…

Executive Viewpoints October 8
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How True Religion and Supreme Reaped the Benefits of ‘No Marketing’ Marketing

Within its 25-year lifespan, Supreme has evolved from a highly local New York City institution to a world-renowned…

Features October 8
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General Mills Meijer Homegate virtual experience

General Mills, Meijer Cook Up Shoppable Digital Tailgating Experience

General Mills has teamed up with Midwest grocery chain Meijer to create a virtual “homegate” experience for college…

News October 6
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Livestreaming US

Livestreaming: Debunking 5 Common Myths

“Livestreaming” is one of the buzziest terms of the moment in retail, but the live shopping concept has…

Features October 6
Executive ViewPoints Inflow luxury Mike Belasco

5 High-End Marketing Strategies for Budget-Minded Customers

Earlier this year, Euromonitor predicted shoppers would act with a recessionary mindset throughout 2021. And with the COVID-19…

Executive Viewpoints October 4
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Could Data Privacy Be Retail’s New Competitive Differentiator?

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever…

Features September 28
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Jocko Fuel health brand ai

Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’

Every day, 1,797 new sellers join the Amazon marketplace. With similar growth trends for the many other online…

Features September 27
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