Brands and Consumers: How TikTok is Changing the Dynamics
Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing…
Executive Viewpoints November 3
Latest In: Marketing
Actions Speak Louder Than Views
When it comes to measuring the success of an advertising campaign, there are many KPIs and metrics that…
Executive Viewpoints November 1
Pinterest Debuts Shoppable Livestreaming with Top Creators
Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable…
News November 1
How to Build Ecommerce Experiences for the Metaverse
The COVID-19 pandemic has made consumers expect much more from retailers. If it’s not omnichannel, it’s not good…
Executive Viewpoints November 1
Poshmark Rolls Out New Tools to Help Brands Connect with its 80M Users
Poshmark has launched a suite of social selling features designed to help brands and retailers connect with its…
News October 27
Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.
In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in…
Features October 21
Khronos Group Goal: ‘Create One 3D Model That Works for Everyone’
Efforts to make 3D images look more, well, three-dimensional — and to make their usage practical, consistent and…
Features October 18
As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes
Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be…
Features October 15
Opinion: How Experiments Influence Customer Decisions in a Digital-First World
As businesses aim to adapt and sharpen their skills in the digital-first world, they need new abilities to…
Executive Viewpoints October 15Top Stories
