How AI Overviews are Reshaping the Consumer Journey in 2025
With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital…
Executive Viewpoints February 18
Latest In: Customer Experience
Target Feels Pretty: Retailer Adds 2,000+ Beauty Products to Assortment
Target has expanded its beauty assortment with more than 2,000 products and nearly 50 new brands, with prices…
News February 14
3 Ways Brands are Harnessing the Value of Marketplaces
Omnichannel is the new reality for brands and retailers of all sizes and product types. Results from Retail…
Features February 14
Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing
Copies of branded items, particularly those with higher price tags, have been around for scores (possibly hundreds) of…
Features February 13
Football Legend Tom Brady Takes Ownership Stake in Sports Collectibles Retailer
Seven-time Super Bowl champion Tom Brady has purchased an ownership stake in a leading sports card and memorabilia…
News February 12
Dick’s Invites Consumers to Try Out for its ‘Varsity’ Influencer Team
Dick’s Sporting Goods is expanding its Dick’s Varsity Team content creator and influencer program by inviting consumers who…
News February 12
5 Key Traits of CTV Advertising Winners
Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove…
Features February 12
Starboard Launches First Land-Based Shops at Las Vegas Resort
Starboard Group’s new land-based vacation retail division, Starboard Resort, has opened its first group of stores, The Boutiques…
News February 11
How Fabletics Leverages Social Proof to Stand Out in the Athleisure Crowd
There’s no shortage of competition today in the athleisure sector, and like its counterparts, 12-year-old Fabletics is always…
Features February 11Top Stories
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