Urban Outfitters Targets Gen Z with Gamified Back-to-Campus Campaign
Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room…
News May 20
Latest In: Customer Experience
The UPS Store’s Secret to Success: Maintaining a High ‘Say-to-Do’ Ratio
One of the paradoxes involved in providing great customer experiences (CX) is that it’s often essentially invisible to…
Features May 20
Beyond Sight and Sound: Why Scent is the Next Frontier in Branding
In marketing, engaging all the senses is key to crafting unforgettable brand experiences. Traditional static marketing is losing…
Executive Viewpoints May 20
Pottery Barn to Cross the Pond with UK Digital Launch
Pottery Barn, a portfolio brand of Williams-Sonoma Inc., will makes its United Kingdom debut this fall with a…
News May 19
Bath & Body Works Taps Nike Exec to Lead Company
Bath & Body Works has named Daniel Heaf as its new CEO, effective immediately. He replaces Gina Boswell,…
News May 19
Harnessing AI to Transform the Customer Experience in Retail: Opportunities and Challenges
In just a few short years, artificial intelligence (AI) has transitioned from a futuristic concept to an operational…
Executive Viewpoints May 19
Even with Walmart’s Market Power, Tariffs will Force Price Hikes
The message from Walmart executives was clear: they will do everything in their power to keep prices low,…
News May 16
SubSummit 2025 Preview: Leveraging Subscriptions to Build Loyalty (and Revenue)
Subscriptions and other tools for reaping recurring revenues will be examined, explained, dissected and analyzed at SubSummit 2025,…
News May 16
David’s Bridal Debuts New Tech-Driven Store Format
David’s Bridal is leveraging a range of technologies in its new “Diamonds & Pearls” store format, including interactive…
News May 16Top Stories
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