Rebranding: How to Create Unique, Timeless Branding
There’s an important distinction between the terms “branding” and “visual identity.” A brand covers the whole ethos, philosophy…
Executive Viewpoints August 15
Latest In: Customer Experience
Starbucks Expands Reusable Cup Format to 12 California Stores
Seeking to move closer to the goal of cutting its waste footprint in half by 2030, Starbucks has…
News August 14
Kizik CMO on Growing a Challenger Brand: ‘It’s Us Against the World’
Direct-to-consumer brands previously dominated the headlines for the hockey-stick growth curves they achieved due to their emphasis on…
Features August 14
Laying the Operational Foundation for Autonomous Stores
While autonomous stores and technological innovation are high on the retail agenda, the infrastructure and operational efforts that…
Executive Viewpoints August 14
‘Tech Tipping’ is Angering Consumers. Here’s How to do it Right.
New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money…
Executive Viewpoints August 11
Lyft Bolsters Commerce Media Offering with Personalized In-App Ads
Lyft will be bringing more personalized ads to users in the U.S. and Canada. Through a new partnership…
News August 10
As Mobile Sales Surge, Retailers Double Down on the App Experience
Insider Intelligence predicts that mobile commerce sales will account for 43.4% of total U.S. retail ecommerce sales —…
Features August 10
The Convergence of AI and Composable Architecture in Ecommerce
With the help of ChatGPT and Bard, the hype around generative AI has soared over the past few…
Executive Viewpoints August 10
John Lewis Partners with Google Cloud in 5-Year, $127 Million Deal
John Lewis Partnership, operator of the John Lewis and Waitrose brands, will migrate more of its technology to…
News August 9Top Stories
