Latest In: Customer Experience

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AI: Hype vs. Reality

TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to…

Executive Viewpoints May 23
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Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars.

3 Brands Making AR the Star of the Customer Experience

Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture…

Features May 23
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Target Cuts Prices of 5,000 Items; Biden Calls on Other Companies to Follow Suit

Target will lower the everyday prices of approximately 5,000 frequently shopped items. Reduced prices already are in effect…

News May 22
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With iAdvize Copilot, iAdvize’s generative AI-powered chatbot, retailers can help customers discover, choose and buy more — resulting in a 10X increase in conversions.

#RICE24 Solution Spotlight: iAdvize Copilot’s AI-Powered Chatbots Tackle Ecommerce Abandonment

To increase ecommerce revenue, brands and retailers need to engage online shoppers and convert them into buyers. But…

News May 22
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Walmart Debuts Immersive, Influencer-Led ‘Walmart Realm’ Experiences

Just a few weeks after making real-world products available for sale within Roblox, Walmart has debuted Walmart Realm.…

News May 22
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UPDATE: Party City to Reopen First 3 New-Format Stores

[Update as of May 21, 2024] Party City will hold re-opening celebrations at the first three stores featuring…

News May 21
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Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s growth and innovation.

IPSY Hires Netflix Alum as Chief Marketing Officer

Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s…

News May 21
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Today's consumers want to show their global citizenship and they're increasingly using their wallet to make an impact. Here's how brands are responding.

Consumers Use Commerce to Show They’re Global Citizens; Here’s How Brands are Responding

“Global citizenship” refers to the social, political and economic actions of “globally minded individuals and communities,” according to…

Features May 21
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Walmart Debuts Latest Next-Gen Fulfillment Center in South-Central Pennsylvania

Walmart has opened the fourth of five next-generation fulfillment centers in Greencastle, Pa., 10 miles north of Hagerstown,…

News May 20
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